Jonathan Petersen

Principal, Strategic IMC

Relevant. Engaging. Valuable. Combine these consumer-focused elements throughout your integrated communication messages and you have a winning formula for public relations and marketing success. A life-long learner, I strategically seek pivotal happenings, vital trends, leadership qualities, important statistics, and insightful articles, matching them with company objectives and products to provide consumers with self-actualizing benefits. My more than 25 years of award-winning experience: local radio reporter and anchor, national news network editor, voice-over talent, entrepreneur, PR professional, columnist, seminar speaker, general and direct marketer, strategic marketer, and, since 1993, Internet marketer. Books that have shaped my career: Permission Marketing by Seth Godin, Purple Cow by Seth Godin, The Tipping Point by Malcolm Gladwell, Blink by Malcolm Gladwell, The Influentials by Ed Keller and Jon Berry, The Long Tail by Chris Anderson (Anita Elberse's study notwithstanding), Made to Stick by Chip Heath and Dan Heath, and Creating Customer Evangelists by Ben McConnell, Jackie Huba, and Guy Kawasaki. I'm a certified eMarketer (eMA), a believer in Word Of Mouth marketing, an educator with The Council of Advisors, Gerson Lehrman Group, New York, and a member of the Online News Association (ONA) and the Public Relations Society of America (PRSA). After 22 years with Zondervan serving in a variety of marketing capacities, my most recent position (Sr. Dir., Corporate & Internet Communications) was eliminated (along with more than 20 others) in a reorganization of the company. I’m believing God wants me somewhere else right now so I'm seeking other opportunities. Do you have one? Let's talk. Specialties: Marketing specialties: Internet, mobile, viral, CGM, SEM, retail, direct. Public relations/corporate reputation management. Media coaching. CRM. Market research. Writing. Editing. Voice talent. Strategic planning. Branding. Knowledgeable of Christian publishing market. Myers-Briggs® Type Indicator: ENTP (Extraverted iNtuitive Thinking Perceiving) Strengths Finder® Theme Assessment: Connectedness, Strategic, Achiever, Intellection, Ideation