William Mullaney

Sr. Account Manager, Netbiscuits

I am a sales and marketing professional with over ten years experience selling cutting-edge software and wireless solutions. My customers have ranged from Fortune 500 companies to up-and-coming Web 2.0 properties. PlayPhone, Inc provides Web and WAP storefronts for content providers and retail sites. I manage NBC, National Geographic, Walmart and other partners helping them create strategies and promotions to sell mobile entertainment products. As the first mobile account manager at ipsh! I managed the Anhueser-Busch account, the agency’s largest client. At AvantGo I managed the top mobile (wireless and sync) media customers such as The New York Times, USA Today, Yahoo!, Marketwatch and others. My duties included developing long-term mobile strategies, CRM campaigns, advertising plans, and sales training. I recruited Weblogs and publishers to join our RSS advertising network while at Pheedo. On the carrier side, I managed Fortune 100 accounts at AT&T Wireless where I was responsible for developing voice strategies, helping customers manage and reduce costs, and providing training for next generation (2.5 and 3G) technologies.