Michael Leander

CEO, Michael Leander Company

A sales and marketing executive, I dig into anything relating to sales and marketing, especially the areas and disciplines of ROMI (ROI), event driven marketing, CRM, 1to1, Lead Relationship Management(LRM), internet marketing, acquisition and retention strategies, life cycle marketing, WOM/Viral, customer experience management, churn prevention and much more. I've spend the better part of my career in IT software and distribution as well as marketing/communication. These days I aim to combine the two experiences in whatever I do. AREAS OF COMPETENCE: Permission marketing (Email marketing) - Marketing automation - Customer Lifecycle Marketing - Integrated marketing - Multi channel marketing - CRM - Lead Relationship Management - Customer Experience Management - Internet marketing strategies and Partner Relationship Management Danish, born on the island of Funen - some 40 kilomerts from the birthplace of Hans Christian Andersen. Lived and worked in Europe, Asia and North America. Married with kids. Got into - lets call it - planned, organized networking early 2006. So far networking has proved to be quite rewarding for me.