Anton Panaitesco

CEO, Cabestan-Canada

The experience I gathered over the years made me discover and deepen several very different aspects of online marketing. From traffic acquisition for a website to Direct email Marketing, my different positions made me understand the needs and obligations of all links of the Marketing chain. My traffic manager job at Bestofmedia gave me strong skills on online advertising and quality traffic generation, the job at ad pepper Media allowed me to discover the media buying agency side of the business along with the technical constraints and (due to my close relationship with the sales team) some basic sales skills. My first position at Cabestan Europe gave me a very deep knowledge and expertise on email Direct Marketing and helped me increase my Project Management skills. My constant relationship with Cabestan's clients made me exercise my natural ability to successfully create a strong bond between me (and my company) and my clients' portfolio. Now facing new challenges in Canada I will focus my efforts on growing the business on this market which is new to my company. Finally, my three last positions being radically turned towards international, I am used to work in different languages and to adapt myself to local cultures and working habits. Specialties Email delivrability ; International Project Management ; Email direct marketing strategy ; User training ; Sales support ; Online Marketing ; Management