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President, Dragon Trail
Specializing in digital and social media marketing for the global travel and tourism industry, Jens has over 15 years of international hospitality marketing and operations experience. His career spans from positions in rooms and food and beverage operations, to revenue management, to strategic planning, and to e-business for such companies such as Four Seasons, Ian Schrager Hotels, Kempinski, Fairmont Hotels & Resorts, and Marriott International. Prior to co-founding Dragon Trail, he was the Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission, where oversaw e-marketing, campaign management, and customer relationship management. Under his direction as Director of Internet Strategy for Fairmont Hotels & Resorts as well as Marketing and CRM for Fairmont’s Vacation Ownership division, the company won multiple prestigious awards in website design and online marketing. Regarded as a thought-leader by his peers, he was listed as one of the ‘Top 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel’ in 2004 and 2005. He was also recognized as one of the ‘travel industry top 100 rising stars’ by Travel Agent Magazine in 2003. He is frequently quoted in industry trade magazines, and speaks at travel and tourism conferences all over the world. His blog “TourismInternetMarketing.com” is widely respected and frequently quoted, and he is the co-founder of the “Tips from the T-List” travel blogging community. He founded the HSMAI Travel Marketing Special Interest Group (2003), the HSMAI Internet Marketing Strategy Conferences (2003), the Canadian e-Tourism Council (2006), the Online Revealed Canada Conference (2006), the Canada-e-Connect Strategy Conference (2007), and the Canadian e-Tourism Awards (2007). He sits on various advisory boards, including the Global and Americas Board of Directors of the Hospitality Sales and Marketing Association International (HSMAI), and the International Federation of Information Technology in Tourism (IFITT). A dual citizen of Germany and Canada, Jens now lives in Beijing, China. Jens holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University, and a joint Bachelor of Science in International Hospitality Management from the University of Massachusetts, Amherst, and the University Center ‘Cesar Ritz’ at Brig, Switzerland.
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