Jonathon Colman 78 connections

● Develop strategy and oversee execution for all aspects of REI’s natural/organic search engine optimization program, the largest Internet Marketing program at REI
● Drive millions of qualified traffic sessions and e-commerce transactions with robust year-over-year growth by advocating for engaging, accessible user experiences across the sales funnel
● Manage a large budget, plan expenditures and test efforts while measuring results to determine ROI
● Identify emerging opportunities and set requirements for content and feature development
● Lead two cross-divisional, customer-centric, and solution-oriented working groups focused on natural search business growth

● Developed web marketing infrastructure and fundraising capacity for Australian conservation nonprofits, including work in web strategy development, SEO, paid advertising, web analytics, and social media
● Created and facilitated an interactive three-day workshop focused on web marketing strategy, tactics, planning and ROI
● Consulted directly with the Conservancy's conservation nonprofit partners throughout Australia to create and/or enhance their web marketing programs and online fundraising strategies

● Lead worldwide strategic web marketing, promotion, management and production efforts, garnering two Webby Awards, including a People’s Choice Webby Award (awarded in 2009)
● Directed strategy and implement tactics for search engine optimization (SEO) and paid search engine marketing (SEM) initiatives, driving millions of dollars in donations for conservation projects
● Created The Nature Conservancy's online community using social media, raising nearly $300,000 in donations on Facebook alone
● Measure, analyze and report back on the success of strategic web marketing projects and campaigns
● Developed strategy for foundational technology projects including implementation of new enterprise web content management system, robust web analytics platform and web site redesign
● Managed and developed direct reports while coordinating vendor and partner relationships

● Created design and/or redesign concepts for web sites based on client specifications
● Produced dynamic web sites, creating all code (HTML, CSS and JS), graphics, and interactive effects
● Implemented content management systems for news, calendar, interactive forms, and text management
● Researched keywords and implement SEO best practices for client web sites

● Developed strategy and communications plan for web site focused on conservation practitioners
● Maintained standards and promoted suite of web sites with distributed, international content developers
● Launched and enhanced usability of dynamic scientific data-sharing portal
● Designed accessible, web standards-compliant XHTML interfaces for web content and CD-ROMs

● Redesigned web site, information architecture to enhance appearance, behavior and ease-of-use
● Researched and promoted breaking news for the region on the web site to encourage repeat visitors and "sticky" user experience
● Created and managed dynamic PHP e-commerce web sites and MySQL databases
● Designed print publications and marketing collateral including annual report, business cards, and legislative advocacy reports

● Lived as an active member of a remote village community, speaking two local languages while conducting development activities
● Helped diverse village communities assess health needs, learn how to avoid endemic disease
● Brought external resources from NGOs and government into local village areas lacking infrastructure
● Trained new Peace Corps volunteers in French, cross-cultural adaptation, mountain bike maintenance

● Created new manual for publication on network file system and Java framework
● Updated and revised existing manuals on integrated file system and Java framework
● Documented and structured TCP/IP, Java, and file system information articles
● Wrote and edited printed books and online help for business users and administrators