Jonathon D. Colman 78 conexiones

● Oversee the strategy and execution for all aspects of REI’s natural search engine optimization (SEO) programs.
● Provide technical advice of website strategy and development for natural search engine optimization (SEO).
● Partner with Public Affairs to pursue potential linking opportunities that drive qualified, brand-appropriate traffic.
● Engage in social media marketing, press release distribution, etc. as needed to enhance REI’s search engine ranking and visibility.
● Partner with editorial and subject matter experts to develop search engine optimized content, structure and metadata.
● Responsible for formalizing natural search engine optimization (SEO) strategies and tactics.

● Developed web marketing infrastructure and online fundraising capacity for Australian conservation nonprofits, including work in SEO, advertising, analytics, and social media
● Created and facilitated an interactive three-day workshop focused on web marketing strategy, tactics, planning and ROI
● Consulted directly with TNC's conservation nonprofit partners for week-long sessions throughout Australia to create and/or enhance their web marketing programs and online fundraising strategies

● Lead strategic marketing, promotion, management and production of http://www.nature.org/
● Direct strategy and implement tactics for search engine optimization (SEO) and paid search engine marketing (SEM) initiatives
● Engage in online social networks to help build The Nature Conservancy's brand and drive engagement
● Measure, analyze and report back on the success of strategic web marketing projects and campaigns
● Lead strategy for foundational technology projects including implementation of new enterprise web content management system, robust web analytics platform and web site redesign
● Manage and develop direct reports as well as vendor and partner relationships
● Develop internal policy, documentation and conduct training of colleagues on best practices
● Evangelize the use of the web 2.0/social media communities as an official, branded marketing communications channel throughout The Nature Conservancy and beyond in the wider nonprofit/technology community

● Created design and/or redesign concepts for web sites based on client specifications
● Produced dynamic web sites, creating all code (HTML, CSS and JS), graphics, and interactive effects
● Implemented content management systems for news, calendar, interactive forms, and text management
● Researched keywords and implement SEO best practices for client web sites

● Developed strategy and communications plan for web site focused on conservation practitioners
● Maintained standards and promoted suite of web sites with distributed, international content developers
● Launched and enhanced usability of dynamic scientific data-sharing portal
● Designed accessible, web standards-compliant XHTML interfaces for web content and CD-ROMs

● Redesigned web site, information architecture to enhance appearance, behavior and ease-of-use
● Researched and promoted breaking news for the region on the web site to encourage repeat visitors and "sticky" user experience
● Created and managed dynamic PHP e-commerce web sites and MySQL databases
● Designed print publications and marketing collateral including annual report, business cards, and legislative advocacy reports

● Lived as an active member of a remote village community, speaking two local languages while conducting development activities
● Helped diverse village communities assess health needs, learn how to avoid endemic disease
● Brought external resources from NGOs and government into local village areas lacking infrastructure
● Trained new Peace Corps volunteers in French, cross-cultural adaptation, mountain bike maintenance

● Created new manual for publication on network file system and Java framework
● Updated and revised existing manuals on integrated file system and Java framework
● Documented and structured TCP/IP, Java, and file system information articles
● Structured printed books and online help for business users and administrators