Professional Summary
The founder and visionary behind White Tangerine, Carine is driving force of our company. Her passion for culture led to a career immersed in understanding intellectual property, communications and marketing. From studying the sociology of cultures at St. Mary’s College of Maryland to mastering the skills necessary to create conceptual, strategic designs at the Art Institute of Atlanta, Carine has the unique balance of creative and critical thinking that defines our company.
Before launching White Tangerine in January of 2005, Carine spent three (3) years working in intellectual property and four (4) years in marketing and brand management in the health care industry. Her experience in communications, her intimate knowledge of branding and marketing and her passion for design are the heart and soul of White Tangerine.
Before launching White Tangerine in January of 2005, Carine spent three (3) years working in intellectual property and four (4) years in marketing and brand management in the health care industry. Her experience in communications, her intimate knowledge of branding and marketing and her passion for design are the heart and soul of White Tangerine.
Work/Education
View All
Public stream
Carine Jelinek shared a blog entry on Google Reader Aug 13, 2008
The Google Data Mine: Are You Using It Or Is It Using You?
Have you “googled” today? Did you reach this page by “googling”?If so, you’ve seen the future, and you are part of it, even if you don’t... more »
Carine Jelinek shared a blog entry on Google Reader Jun 25, 2008
‘Atlas Shrugged’ Essay Contest: Which Question Would You Pick?
For young budding entrepreneurs or philosophers prepared to drink the Kool-Aid of objectivism, a college essay-contest by the Ayn Rand Institute asks students to wax... more »Carine Jelinek shared a blog entry on Google Reader Jun 13, 2008
15 Entrepreneur Blogs Worth Reading
The best entrepreneur blogs – and often the most successful ones — do more than just promote the entrepreneurs or their projects. Star power can draw attention, but it won’t sustain it if the blog doesn’’t “give.”Give is a broad term. You can give... more »
Carine Jelinek shared a blog entry on Google Reader Jun 9, 2008
The Hierarchy of Social Marketing
I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving and essential area of marketing for... more »Carine Jelinek shared a blog entry on Google Reader May 19, 2008
Dissed Online? How to Fix Your Brand's Rep
Today's consumers don't hesitate to post their comments, good and bad, on the Internet. Here are some tips for damage control.more »
Carine Jelinek shared a blog entry on Google Reader May 18, 2008
Can a Social Media Strategy Benefit a B2B Business?
By Sherry Heyl, Chief Strategy OfficerOne of the most asked questions that I hear regarding social media is...
Can a Social Media Strategy Benefit a B2B Business?... more »
