Me on the Web
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Professional Summary
A quick roundup about me: www.meeID.com/david
Let's only connect if we actually know each other. If we don't know each other, you can send me a message rather than a contact request. Thanks.
Current Roles:
* Senior Director of Emerging Media & Innovation - 360i
* Blogger - MarketersStudio.com, Ad Age Digital Next
* Columnist - MediaPost's Social Media Insider (200+ MediaPost columns to date)
Other Highlights:
* Speaker at nearly 100 events, incuding: iMedia, Digital Hollywood, Consumer Electronics Show (CES), Web 2.0 Expo, Google's Vertical Industry speaker series, OMMA, Digital Media Wire's Games & Mobile Forum, Ad:Tech (also awards judge), Search Insider Summit (also Program Chair/Board for 7 events), Magazine Publishers of America, others
* Blogger: currently MarketersStudio.com - an Ad Age Power 150 marketing blog, and Ad Age Digital Next; previously Rich Media Today, Reverse Direct Marketing, MarketingVox, AdTechBlog, and nowEurope
* Contributor / Co-Author: The Age of Conversation I and II
* Appeared on CNBC, Bloomberg Radio, Reuters TV, Canada's ROBTv, and quoted at CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB, MediaPost, iMedia Connection, ClickZ, New York Post
* Editorial Advisory Board: Napco's eMarketing + Commerce (eM+C)
Previous Employment Summary
* Director of Marketing with Unicast, rich media technology company
* Director of Marketing with iCrossing, search engine marketing agency
* PR Director, Editor with research firm eMarketer.
Let's only connect if we actually know each other. If we don't know each other, you can send me a message rather than a contact request. Thanks.
Current Roles:
* Senior Director of Emerging Media & Innovation - 360i
* Blogger - MarketersStudio.com, Ad Age Digital Next
* Columnist - MediaPost's Social Media Insider (200+ MediaPost columns to date)
Other Highlights:
* Speaker at nearly 100 events, incuding: iMedia, Digital Hollywood, Consumer Electronics Show (CES), Web 2.0 Expo, Google's Vertical Industry speaker series, OMMA, Digital Media Wire's Games & Mobile Forum, Ad:Tech (also awards judge), Search Insider Summit (also Program Chair/Board for 7 events), Magazine Publishers of America, others
* Blogger: currently MarketersStudio.com - an Ad Age Power 150 marketing blog, and Ad Age Digital Next; previously Rich Media Today, Reverse Direct Marketing, MarketingVox, AdTechBlog, and nowEurope
* Contributor / Co-Author: The Age of Conversation I and II
* Appeared on CNBC, Bloomberg Radio, Reuters TV, Canada's ROBTv, and quoted at CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB, MediaPost, iMedia Connection, ClickZ, New York Post
* Editorial Advisory Board: Napco's eMarketing + Commerce (eM+C)
Previous Employment Summary
* Director of Marketing with Unicast, rich media technology company
* Director of Marketing with iCrossing, search engine marketing agency
* PR Director, Editor with research firm eMarketer.
Work/Education
Work Experience
360i
/ Director of Emerging Media & Client Strategy
2006 -
Present
* Built and manages Emerging Media Practice that executes client campaigns with social media and other emerging channels, supported by Search Informed Research
* Works with 360i's clients to develop and implement strategies that integrate word of mouth online marketing with media campaigns and search optimization into one cohesive marketing plan
* Spearheads 360i's mobile marketing initiatives
I could also sum it up with my quote from the press release about the launch of the Emerging Media Practice:
“Consumers are already talking about the brands we work with, so we’re able to amplify the conversations and bring our clients from the sidelines into the center of these communities. We’re helping our clients contribute to the conversations, build relationships with their most vocal constituents, and communicate in a very personal way with the people who are most eager to listen."
* Works with 360i's clients to develop and implement strategies that integrate word of mouth online marketing with media campaigns and search optimization into one cohesive marketing plan
* Spearheads 360i's mobile marketing initiatives
I could also sum it up with my quote from the press release about the launch of the Emerging Media Practice:
“Consumers are already talking about the brands we work with, so we’re able to amplify the conversations and bring our clients from the sidelines into the center of these communities. We’re helping our clients contribute to the conversations, build relationships with their most vocal constituents, and communicate in a very personal way with the people who are most eager to listen."
Inside the Marketers Studio
/ Blogger
2005 -
Present
An Ad Age Power 150 blog, Inside the Marketers Studio covers online marketing, media, technology trends, ideas, and events.
Viewpoint
/ Director of Marketing - Unicast
2005 -
2006
Joined Viewpoint to revive the Unicast brand via public relations, client communication, thought leadership, and other strategies.
iCrossing
/ Director of Marketing
2004 -
2005
*Managed relations with media, analysts covering interactive marketing
*Wrote client-centric point-of-view pieces
*Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
*Initiated weekly "Search Insider" column for MediaPost
*Launched ReverseDirectMarketing.com blog
*Facilitated partnerships
*Managed print advertising
*Wrote client-centric point-of-view pieces
*Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
*Initiated weekly "Search Insider" column for MediaPost
*Launched ReverseDirectMarketing.com blog
*Facilitated partnerships
*Managed print advertising
eMarketer
/ Editor, Director of Public Relations
2001 -
2004
*Provided media with timely statistics and quotes for business/technology stories; led to regular eMarketer mentions in New York Times, Wall Street Journal, USA Today, Reuters, CNET, MediaPost, Jupitermedia, BusinessWeek, Newsweek and other media outlets
*Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold of the Patricia Seybold Group, Dilbert creator Scott Adams, Vote.com founder and political advisor Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, marketing guru Seth Godin, and 170 others
*Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold of the Patricia Seybold Group, Dilbert creator Scott Adams, Vote.com founder and political advisor Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, marketing guru Seth Godin, and 170 others
Kohman Inc / PopUpShop com
/ Marketing Writer
2000 -
2000
My first foray into dot-com startups, it was an eye-opening experience and there were some wonderful people there, but it was an experience I need not repeat. Just look at the name of their flagship product: Pop-Up Shop.
Education
BA, Psychology, 2000
View All
Public stream
David Berkowitz posted a blog entry 8 hours ago
Links for 2010-02-08 [del.icio.us]
InvisibleHand: Home
Pretty cool deal hunting tool - haven't tried it yet, but looks like it could be useful.
InvisibleHand shows a discreet notification when the product you're browsing can be bought for a lower price elsewhere. It gives you a link directly to the product page at the... more »
David Berkowitz bookmarked a site on Delicious 12 hours ago
Is Twitter the Next Second Life?
Chevrolet is having more luck on Facebook, where its official site has more than 62,000 fans. David Berkowitz, senior director of emerging media and innovation for interactive shop 360i, says anemic Twitter accounts and robust presences on Facebook will be the norm. "For some brands, just... more »
Tags: inthepress
David Berkowitz bookmarked a site on Delicious 12 hours ago
Susanna Speier: Social Media Politiku
I contributed the haiku below (a "politiku") for a post on Huffington Post
always be open
would you say that to someone
wearing a trenchcoat? more »
Tags: inthepress
David Berkowitz @naterkane i'm still not a mac guy, but yeah, those cab death screens are great marketing 14 hours ago via Twitter
David Berkowitz Gotta love taxi cabs running Windows #NYC #fail http://twitpic.com/125b91
15 hours ago via Twitter
David Berkowitz @Tweetamar thanks, it was a fun experiment to pull together 18 hours ago via Twitter
David Berkowitz's connections
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Ned Sherman CEO & Publisher, Digital Media... Los Angeles, CA |
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Kevin Perkins San Clemente, CA |
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Adam Isserlis Director of Digital Media / Vice... New York, NY |
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Robert Dowling GM Technology Practice, Weber... North America |