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Don Lafferty 240 connections

Owner, Philadelphia Digital Marketing
Philadelphia, PA

Professional Summary

After spending four years flight testing guidance systems for the US Air Force's Central Inertial Guidance Test Facility at Holloman AFB, NM, I broke into technology sales with Trinkle Sales, Inc., one of the most highly respected and largest passive-electromechanical component manufacturer’s representative firms in the US.

Since then, I’ve worked directly with engineering functions at the OEM level to ensure print position for the companies I represented. I also worked closely with distribution where applicable to ensure a robust local supply chain was in place to support my OEM requirements.

I’ve designed and conducted sales and product training for Fortune 1000 and Fortune 500 companies such as 3M, Avnet, Cooper Industries, Flextronics International and others resulting in billions of dollars in increased revenue for the companies and their salespeople.

I’ve written numerous articles for industry publications and consumer markets, and have crafted corporate messaging and communication for a wide variety of technology companies.

I continue to pursue strategic challenges which allow me to capitalize on my expertise in the technology sector as well as my strong background in writing, sales, social media, and marketing communications.

Contact Info

Email
(work)
(work)
Phone
215-740-9568 (work mobile)
215-698-6900 (work)
267-775-3359 (work fax)
Address
9128 Ryerson Road
Philadelphia, PA 19114
(work)

Work/Education

Work Experience

2009 - Present
PDM is a boutique marketing consultancy focused on integrating Social Media tools into traditional marketing strategies across a broad range of industries.

We offer a full suite of Social Media products, from competitive landscape analysis to training and all levels of tactical implementation.

Our unique combination of strengths in the worlds of social media and publishing enables us to provide authors and other publishing entities with professionally crafted, effective, Social Media strategies and tactics for identifying target markets and capturing community mind share.

We’re all about helping you sell more stuff.
Wild River Review / Director of Social Media
2008 - Present
I work with the staff and contributors of the Wild River Review to help them set and execute their social media strategy.

• Identify key communities of interest and conversation
• Develop community engagement strategies
• Identify and develop social media tools and training materials appropriate to the Wild River Review’s available resources and key content.
Multek / Director of Business Development, N.A.
2000 - 2009
I was responsible for Multek's direct sales in the MidAtlantic region.

Responsibilities:

• Prospecting for and engagement of new accounts
• Management of all existing customers
• Helping customers provide accurate manufacturing forecasts to our various factories
• Scheduling and supporting engineering updates to customers locally and regionally
• Coordination of all new customer qualification activities
• Coordination of all customer visits to our global locations
• Negotiations
• Supporting local industry conferences

In addition to my tactical sales responsibilities I managed and participated in numerous strategic projects during my tenure with Multek, including marketing, communications and intercompany initiatives related to Flextronics.

Multek is a global fabricator of printed circuit boards for every segment of the electronics industry, with revenues in excess of $700 million dollars annually.

Education

View All Public stream

Don Lafferty @PurpleCar Happy Birthday! Feb 2, 2011 via Twitter

Don Lafferty RT @simonschuster: Learn more about BIRD HOUSE by @kellysimmons here! http://cot.ag/hIAlEU Releases today! #bookbday #bookclub Feb 1, 2011 via Twitter

Don Lafferty @KevinBreaux Ask @JonathanMaberry. He writes 3 novels a year, 2 nonfiction books and a stack of @Marvel comics. Jan 31, 2011 via Twitter

Don Lafferty RT @phillyliarsclub: RT @marielamba @NYTimes Bestseller @LA_Banks reveals her research secrets: http://bit.ly/eaYnYr Jan 31, 2011 via Twitter

Don Lafferty RT @StaciaDecker: RT @chrisfholm: "The Hitter" first appeared in Needle #2, which is still available: http://bit.ly/9QYTNl Jan 31, 2011 via Twitter

Don Lafferty RT @steveweddle: Congrats to @chrisfholm whose "The Hitter" (@needlemagnoir #2) - to appear in THE BEST AMERICAN MYSTERY STORIES 2011 Jan 31, 2011 via Twitter

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