Don Lafferty
225 connections
Owner, Philadelphia Digital Marketing
Philadelphia, PA
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Don: Off to NYC. 3 hours ago via Twitter
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Professional Summary
After spending four years flight testing guidance systems for the US Air Force's Central Inertial Guidance Test Facility at Holloman AFB, NM, I broke into technology sales with Trinkle Sales, Inc., one of the most highly respected and largest passive-electromechanical component manufacturer’s representative firms in the US.
Since then, I’ve worked directly with engineering functions at the OEM level to ensure print position for the companies I represented. I also worked closely with distribution where applicable to ensure a robust local supply chain was in place to support my OEM requirements.
I’ve designed and conducted sales and product training for Fortune 1000 and Fortune 500 companies such as 3M, Avnet, Cooper Industries, Flextronics International and others resulting in billions of dollars in increased revenue for the companies and their salespeople.
I’ve written numerous articles for industry publications and consumer markets, and have crafted corporate messaging and communication for a wide variety of technology companies.
I continue to pursue strategic challenges which allow me to capitalize on my expertise in the technology sector as well as my strong background in writing, sales, social media, and marketing communications.
Since then, I’ve worked directly with engineering functions at the OEM level to ensure print position for the companies I represented. I also worked closely with distribution where applicable to ensure a robust local supply chain was in place to support my OEM requirements.
I’ve designed and conducted sales and product training for Fortune 1000 and Fortune 500 companies such as 3M, Avnet, Cooper Industries, Flextronics International and others resulting in billions of dollars in increased revenue for the companies and their salespeople.
I’ve written numerous articles for industry publications and consumer markets, and have crafted corporate messaging and communication for a wide variety of technology companies.
I continue to pursue strategic challenges which allow me to capitalize on my expertise in the technology sector as well as my strong background in writing, sales, social media, and marketing communications.
Contact Info
Email
(work)
(work)
Phone
215-740-9568 (work mobile)
215-698-6900 (work)
267-775-3359 (work fax)
Website
Address
9128 Ryerson Road
Philadelphia, PA 19114 (work)
Philadelphia, PA 19114 (work)
Work/Education
Work Experience
Philadelphia Digital Marketing
/ Owner
2009 -
Present
PDM is a boutique marketing consultancy focused on integrating Social Media tools into traditional marketing strategies across a broad range of industries.
We offer a full suite of Social Media products, from competitive landscape analysis to training and all levels of tactical implementation.
Our unique combination of strengths in the worlds of social media and publishing enables us to provide authors and other publishing entities with professionally crafted, effective, Social Media strategies and tactics for identifying target markets and capturing community mind share.
We’re all about helping you sell more stuff.
We offer a full suite of Social Media products, from competitive landscape analysis to training and all levels of tactical implementation.
Our unique combination of strengths in the worlds of social media and publishing enables us to provide authors and other publishing entities with professionally crafted, effective, Social Media strategies and tactics for identifying target markets and capturing community mind share.
We’re all about helping you sell more stuff.
Wild River Review
/ Director of Social Media
2008 -
Present
I work with the staff and contributors of the Wild River Review to help them set and execute their social media strategy.
• Identify key communities of interest and conversation
• Develop community engagement strategies
• Identify and develop social media tools and training materials appropriate to the Wild River Review’s available resources and key content.
• Identify key communities of interest and conversation
• Develop community engagement strategies
• Identify and develop social media tools and training materials appropriate to the Wild River Review’s available resources and key content.
Multek
/ Director of Business Development, N.A.
2000 -
2009
I was responsible for Multek's direct sales in the MidAtlantic region.
Responsibilities:
• Prospecting for and engagement of new accounts
• Management of all existing customers
• Helping customers provide accurate manufacturing forecasts to our various factories
• Scheduling and supporting engineering updates to customers locally and regionally
• Coordination of all new customer qualification activities
• Coordination of all customer visits to our global locations
• Negotiations
• Supporting local industry conferences
In addition to my tactical sales responsibilities I managed and participated in numerous strategic projects during my tenure with Multek, including marketing, communications and intercompany initiatives related to Flextronics.
Multek is a global fabricator of printed circuit boards for every segment of the electronics industry, with revenues in excess of $700 million dollars annually.
Responsibilities:
• Prospecting for and engagement of new accounts
• Management of all existing customers
• Helping customers provide accurate manufacturing forecasts to our various factories
• Scheduling and supporting engineering updates to customers locally and regionally
• Coordination of all new customer qualification activities
• Coordination of all customer visits to our global locations
• Negotiations
• Supporting local industry conferences
In addition to my tactical sales responsibilities I managed and participated in numerous strategic projects during my tenure with Multek, including marketing, communications and intercompany initiatives related to Flextronics.
Multek is a global fabricator of printed circuit boards for every segment of the electronics industry, with revenues in excess of $700 million dollars annually.
Education
1982
View All
Public stream
Don Lafferty Off to NYC. 3 hours ago via Twitter
Don Lafferty Next #140conf Philly will be 3/8. We're thinking about setting this one outside center city. Any suggestions, Philly? RT 3 hours ago via Twitter
Don Lafferty RT @ConversationAge: Starting a new blog? Use WordPress, please. Best indexing, best support, tutorials, developers, the lot. Just saying. 14 hours ago via Twitter
Don Lafferty All four of my kids are driven, they're just all over the road. 15 hours ago via Twitter
Don Lafferty @geogeller In your burg the next two Tuesdays. That would be tomorrow. In and out in ahead of the snow. Could be trouble. 15 hours ago via Twitter
Don Lafferty @jeffpulver meet @jasonverdelli. Answering the call in Central PA: http://jasonverdelli.com/ #140conf
15 hours ago via Twitter
Don Lafferty's connections
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Rick Alcantara Founder and Principal, Tara... Turnersville, New Jersey |
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Charlie Athanas Co-Owner, The Devil's Candy... Evanston, IL |
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Andrea Campbell e-instructor, WOW! Women on Writing Hot Springs Village, AR |
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Christine Cavalier Philadelphia, PA |
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Dianne Ferry BitDefender |
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Greg Keese San Jose, CA |