Edward Relf 219 connections

Recognized for carving out the future of virtual world gaming, Ed Relf is a dynamic leader in the forefront of consumer Marketing and Virtual / Social World Gaming.

With over 10 years of senior management expertise, a successful track record for the design and implementation of bespoke marketing strategies, and a business-focused entrepreneurial spirit, Ed is amongst a select group of uniquely talented virtual and social online entrepreneurs.

Successfully operating at the forefront of the rapidly-evolving and social online industry, Ed is renowned for using innovative solutions and winning business strategies to create highly-creative global online consumer campaigns that deliver. Ed uses a variety of highly specialized global marketing and business disciplines, while mixing proven business and marketing fundamentals with cutting edge innovation.

As Chief Marketing Officer (CMO) of Mind Candy / Moshi Monsters, Ed has successfully positioned Mind Candy as one of the most rapidly growing social online game developers in the world; and catapulted Moshi Monsters into one of the world’s fastest growing social online games, acquiring millions of new customers each month.

Responsible for the entire global marketing infrastructure, Ed leveraged his unprecedented online service expertise to deliver finely tuned customer acquisition, conversion and retention programs that has made Moshi Monsters one of the fastest growing children’s entertainment brands in the world.

Ed has played a critical role in the success of many prior companies. As previous co-founder of the Codemasters Online gaming division, Ed spearheaded the marketing of countless highly successful global online gaming (MMOG) services, including such titles as The Lord of the Rings Online, Warhammer Online and a suite of other highly successful social / virtual online worlds and services.

Considered to be one of the most highly experienced of all virtual and social online marketers, Ed consistently delivers results. He incessantly seeks out and embraces new technology and pioneering marketing platforms, while leveraging a diverse mix of both traditional and new media techniques to remain at the forefront of an ever-evolving online consumer industry.

Ed’s innovation has lead to the successful launch of hundreds of global gaming products / brands and some of the highest profile online services / online games and social / virtual online worlds. His considerable and proven strategic and tactical online marketing experience, underpinned by his core business and financial principles, has brought huge success to the client’s and companies that have sought his services.

Ed Relf can be contacted at contact@edrelf.com