Ed Soehnel 38 connections

Fullbar, LLC

Sedalia, CO

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Professional Summary

I LEAD PRODUCTS TO MARKET
► INDUSTRIES: Technology and Consumer Products
► LOCATION: Colorado

MY FOCUS:
• Shepherd ideas from concept to reality
• Find new markets for existing products
• Turnaround failed or underperforming products

HISTORY:
• Co-founded and managed an e-learning start-up that sold to a multi-national;
• Developed a national sales force for en e-learning product;
• Acquired a failed direct-marketing technology product and managed its re-introduction into the marketplace;
• Re-positioned, readied and lined up customers in the broadcast media market for a content delivery technology product.

CURRENT: National Retail Sales Manager of consumer products company in weight-loss category.

KNOWLEDGE/ACTIVITY STREAM: Stuff posted by me on Facebook | Google Reader Shared Items | Picasa | Twitter | YouTube – subscribe to my RSS feed: http://feeds.feedburner.com/edsoehnelknowledgestream

OPERATING STRENGTHS: opportunity/new business analysis | feasibility studies | strategic planning | business plans | fundraising | product positioning | SALES | business development

• Talent for transitioning product concepts and strategy into action and achievement.
• Experience and insights for bringing to market B-2-B-2-C and B-2-C products.

Contact Info

(work)

Phone

720-262-3740 (work mobile)

720-262-3740 (work)

Website

http://www.fullbar.com (work)

Address

7315 E. Orchard Rd. Suite 100
Greenwood Village, CO 80111 (work)

Work/Education

Work Experience

Fullbar, LLC / National Retail Sales Manager

2008 - Present

Fullbar products offer a new concept in weight loss that allows consumers to benefit from weight loss surgery principles, but without the surgery. First hire by parent company to grow Fullbar; assumed general manager role. Currently 8 employees; moved into National Retail Sales manager role in September 2008.

Love My Dog Training / Co-Owner with Spouse

2004 - Present

Lead business development and new product development activities for side-business that provides dog training and behavior consulting.

Content Retriever / CEO

2005 - 2007

Manage founders and bring to market an RSS-based product which was previously in development for over 2.5 years without any market presence.

Second Wind Technologies, LLC / Partner

2002 - 2004

Perform strategic analysis, valuation, due diligence, integration planning and business case development for the acquisition of potential targets.
Successfully acquired Antirion, the partnership’s largest acquisition, a defunct direct marketing technology company that had previously raised $13.5 million in venture capital; assumed general manager role.

Antirion, Inc / COO

2002 - 2004

Responsible for managing and bringing to market a defunct direct marketing technology product.

TWSN, Inc / U.S. Country Manager

2000 - 2001

Manage all U.S. based operations for e-learning company.

PlanetY.com, LLC / Founder/Managing Partne/CEO

1998 - 2000

Overall responsibility for managing e-learning company and founders/partners, from product concept to market launch, through sale of the company.

Edward J. Soehnel III / Owner/Consulting

1996 - 1999

Consultant in strategy, finance and market development:
• Consultant developing an industry consolidation acquisition strategy for ERIC, Inc., a specialty environmental insurance firm.
• Business analyst of veterinary hospitals for NVA Inc., an industry consolidator.
• Business analyst performing research, data compilation and analysis services for PUMA, Inc. an economic community development consulting firm.
• Consultant to the Aurora Small Business Development Center, providing strategy, finance, sales and marketing assistance to 26 qualifying businesses.

SSHDC, Inc / Supervisor

1991 - 1995

Manage all department staff and programs and co-wrote and published A Landlord's Guide to Property Management, a booklet sold to residential and multi-family real estate owners/managers.

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