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Professional Summary
Freddie’s most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Taco Bell, and NBC just to name a few.
His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.
His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.
Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon’s team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient’s Miami office.
Contact Info
Freddie Laker posted a blog entry Jul 11, 2011
The Future of Mobile Payments [Infographic]
As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on their handset.
NFC is already starting to be built into a... more »
Freddie Laker posted a blog entry Jul 8, 2011
Cannes Review > AOL Seminar
Monday, 20 June. Review for The Re-Calibration of Form and Function Online by AOL, presented by Tim Armstrong, CEO – AOL, and Arianna Huffington – Co-founder, Editor-in-Chief – The Huffington Post.
Huffington Post: Adrianna opened up, she’s extremely charismatic, funny, and... more »
Freddie Laker posted a blog entry Jul 7, 2011
Cannes Review > Beyond the Horizon
Monday, 20 June. Review for Beyond the Horizon by PHD, presented by Mark Holden , Global Strategy and Planning Director.
Intro: The session was consistent with the overall 2011 theme of marketing technology – the role of technology impact in advertising, marketing, and customer experience... more »
Freddie Laker posted a blog entry Jun 28, 2011
Things That Happen On The Internet Every Sixty Seconds
A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end of a day I’m a sucker for well presented stats and figures.
Check out the video below which reflects... more »
Freddie Laker posted a blog entry Jun 6, 2011
How Technology Changes Us
After my World After Advertising keynote, I had a great interview by Horizon which came out in a print edition back in March 2011. I took me some time to get in translated, but it was totally worth the wait — they did a great job capturing SapientNitro’s thinking on marketing, media, and... more »
Freddie Laker posted a blog entry May 10, 2011
Google to Unveil Cloud Music Service
Google Inc. is preparing to unveil today a new online music service similar to a service recently launched by Amazon.com Inc., according to people familiar with the matter, a move that escalates the battle to create the next generation of Internet businesses for storing and listening to music... more »
