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Professional Summary
Freddie’s most recent entrepreneurial venture, the digital hot shop ichameleon/group/, garnered industry respect and accolades during its four year rise developing solutions for globally recognized businesses such as Coca-Cola, Guinness, Taco Bell, and NBC just to name a few.
His diverse experience includes enterprise level IT solutions, mobile marketing, search engine marketing, and high concept advertising. He has led the creation of well over fifteen hundred web projects from financial institution applications to left-field viral marketing campaigns.
His passion for rapidly evolving digital marketing industry led Freddie to found the Society of Digital Agencies – a collective of notable digital agencies focused on thought leadership and positive industry change.
Freddie recently joined Sapient Interactive as the Director of Digital Strategy along with ichameleon’s team of talented strategists, doodlers, developers, and rock stars who now augment the creative power of Sapient’s Miami office.
Contact Info
Freddie Laker posted a blog entry 1 day ago
Real-Time Everything – the Era of Communication Ubiquity
I presented "Real-Time Everything – the Era of Communication Ubiquity" at SXSWi 2010 last week and wanted to share my deck … I uploaded it to slideshare, not sure why I haven't uploaded all my decks there, but will slowly start doing so.
The abstract / summary described the session... more »
Freddie Laker posted a blog entry 2 days ago
Emerging Experiences and Trends in 2010
I spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel about emerging trends, including mobile, augmented reality, and social media, and he posted this interview on their blog; wanted to share a few PoV's that I provided …
American-Statesman: As smartphones have gotten more... more »
Freddie Laker posted a blog entry Jan 22, 2010
What is A Modern Marketing Organization?
Does "tweeting" mean you've figured it out? Does knowing how to "friend" someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer... more »
Freddie Laker posted a blog entry Jan 13, 2010
Apple App Store Economy / Android and 4G thoughts
Thank you Gigaom
So I'm an iPhone user, and so are most of my friends … but I really think the new gold mine is Android; I was playing with the HTC Hero and Samsung Moment today, Droid Eric over the weekend, and can't wait to get my hands on a Nexus One … With 50 new Android phones... more »
Freddie Laker posted a blog entry Dec 12, 2009
What does it take to make a successful iPhone application?
What does it take to make a successful iPhone application?
Before answering what does it take to make a successful iPhone application we have to define what makes an application successful. Sapient always asks why are we building something, what are we trying to achieve, and how are we going to... more »
Freddie Laker posted a blog entry Dec 8, 2009
Social Media: Are you ready for real-time?
Alabama's Local 15 News Live Twitter Billboard
A few days ago I found this shocking blog claiming "Live Twitter News Billboard Leads to Social Media Fail"… go ahead, read it and see if you agree.
First, the fact that they pulled off a digital billboard with live tweets is awesome.
So now... more »
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Eric Horowitz Enterprise Accounts Manager - South... Florida |
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John H. Wilson Partner, Lighthouse Consulting Dade City, Florida |
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Claudio Luis Vera Principal, Studio Module |
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Cheryl Johnson Santa Monica, CA |
