Greg Robertson 101 connections

Having spent more than a couple of decades creating concept-driven advertising, branding programs, and more for national brands, small companies and everything in-between, the core advantage I give clients today is genuine understanding. Understanding the real-world demands on a business principal. Understanding how to turn a client's offerings into market desire. And understanding how to combine short-term results and long-term brand growth in every marketing message.

One result of the above is that my "ad agency" today specializes not in one industry or marketing discipline, but in clients who actively want to improve the direction of their brand(s) using smarter marketing to advance their cause.

This often requires setting aside the status quo in favor of well-considered "risky" advertising. Some of my best work was made possible by clients who recognized that they had to step outside the "safe" zone and do something bold to capture new interest. This attitude shows in my agency's work today, and my business principal sensibilities assure that our approach is always applied toward real-world results.

Types of Work I do: TV, Radio, Print, Branding, Graphic Design, Direct Mail, Web, and more.

Related Stuff: I have a proven skill for signing, writing for, producing, and interviewing public figures. I have done the aforementioned with Tracey Ullman, Alan Rachins, Jonathan Katz, Shaquille O'Neal, John Wooden, Norm Abram, and others.

Vertical markets in which I've done a lot of work: Packaged Goods, Health Care, Senior Markets, Retail, Professional Services, AEC, Communications, Real Estate, Medical Products, Banking & Finance, Insurance, Cause Marketing, Entertainment.

My professional awards include: IBA, Telly, Caples, CASIE, NEDMA, Communicator "Award of Distinction," Summit, ADDY, American Marketing Association "Mark of Excellence" Awards, Silver Microphone, Mobius, Aster, eHealthcare, WorldWideWeb Health Awards, WebAwards.

A writer, producer, and graphic artist for over 25 years, I own a small advertising and branding agency called PowerFlite Communications (http://www.powerflitebrand.com). I'm also a dog lover, amateur historian, car buff, classic cartoon nut, and part-time genealogist. But enough about me. What's that on your nose?