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Gijsbert van der Sleen 199 connections

owner & senior strategic digital..., GROUP7: multi-channel & e-commerce

Professional Summary

With a track record as entrepreneur and innovator in everything online, I am specialised in improving business performance by the use of internet.

I have successfully managed e-business projects in different sectors, working with complex and multidisciplinary project teams in various business environments, both in the Netherlands and abroad for international organizations.

MAXX//online focus is on 'Improving Digital Marketing Performance': improving the performance of the online channels for marketing-, sales- and service in relation to the multi-channel strategy.

Initiated the E-Business Maturity Benchmark 2008 (Netherlands) which is now running in France.

Since 1995 a believer in the possibilities of business improvement by the use of internet technology. Love to make complex matters simple and achieve results. Try to keep on the edge of new developments and ahead of the game.

Specialised in guiding organizations to improve digital marketing performance by developing winning online strategies, empowering digital marketing organizations and improving internet channel performance.

My focus is on customer facing processes (marketing, sales and support processes).

Specialties:
* Online Performance Improvement (digital srategies, organization & measurement)
* Online Customer Engagement: translating marketing, sales and service objectives into strategic direction, multi channel strategies and internet channel improvement programs.
* Digital Marketing improvement (Attract, Convert and Retain)
* E-Business 2.0 organization alignment
* E-business interim & program management

Contact Info

Email
(work)
Phone
+31 6 397 65 329 (work mobile)
+31 70 212 32 80 (work)
Website

Work/Education

Work Experience

GROUP7 multi channel & e commerce / founder & partner GROUP7 Consulting
January 2011 - Present
We are GROUP7: experienced e-commerce consultants and project managers!

Our mission is to help organizations improve return-on-channel. We deliver added value by helping organizations:
1. do the right things: we help customers envision the best strategies to grow their channels
2. do things right: we help customers design the best organization, operations and platforms
3. make it happen: we deliver multi-channel platforms (program- and project management
4. use it: we help customers to empower the organization to work effectively with the channels

How we work:
We focus on balancing strategy, organization and channels. Taking a pragmatic step-by-step approach. Always delivering short-term business results. Typically we work for organizations faced with challenges leading to:
- (re)-positioning
- re-organization (right-sizing)
- mergers, acquisitions & take-over

Our sector expertise includes:
- Electronics & manufacturing
- Travel & leisure
- Utilities & energy

What we bring:
We combine experience with expertise.
- Industry expertise: we know what works for your business
- Multi-channel expertise: we know how and where you add value
- E-commerce channel & operations expertise: we know how all elements of the e-commerce value chain work
- E-commerce platform expertise: we know what solutions work best
- Organization & change expertise: we know how to make it happen in your organization!

GROUP7: helping organizations improve return-on-channel.
MAXX//online a digital strategy consultancy / owner & senior digital strategy consultant
2009 - Present
MAXX//online is a digital strategy consultancy, founded out of a passion for everything online.

MAXX//online makes organizations more successful, growing their digital channels by delivering the best online strategies, operations and platforms. MAXX//online is specialised in BtB and BtBtC e-commerce consulting.

We believe that the internet is fundamentally changing the way organizations operate. This will range from operational efficiencies (supporting current processess), to changing the way organizations engage their (potential) customers. This is what we call 'Digital Marketing'.

The biggest challenge for organizations we see now, is to empower all levels of the organization to make the best use out of the online channel. This means mobilizing management, departments and employees.

MAXX//online: making digital strategies work!

http://www.maxx-online.nl (nederlands) or
http://www.maxx-online.nl/en (english)
Atos Consulting / Principal consultant | E-Business 2.0 strategist | Helping organizations maximise online organization & performance
2005 - December 2010
Since 1995 a believer in the possibilities of business improvement by the use of internet initiatives. Love to make complex matters simple and achieve results. Try to keep on the edge of new developments and ahead of the game.

Specialised in guiding organizations to reach E-Business 2.0 by developing online strategies, online organization alignment and online performance. My focus is on customer facing processes (marketing, sales and support processes).

Specialties:
* Online Channel Development (Online strategies, organization alignment, online performance management
* Online Customer Engagement: translating marketing, sales and service objectives into strategic direction, multi channel strategies and internet channel improvement programs.
* Web Performance Improvement (Attract, Convert and Retain)
* E-Business 2.0 organization alignment
* E-business interim & program management

With a track record as entrepreneur and innovator in everything online, I am specialised in improving business performance by the use of internet technology (e-business). My current focus is aligning organisations for E-Business 2.0.

I have successfully managed e-business projects in different sectors, working with complex and multidisciplinary project teams in various business environments, both in the Netherlands and abroad for international organizations. Including projects for Ahold, Assembleon, Canon, DSM, Eneco, Essent/Nuon, FEI, Oce, Philips, Rabobank International, RWE, USG People, Yacht.

Within Atos Consulting, my focus is on 'Online Customer Management': improving the performance of the online channels for marketing, sales and service in relation to the multi-channel strategy.

Currently performing market research into: ‘E-Business 2.0”.
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Gijsbert van der Sleen Druk bezig om de nieuwe website van GROUP7 af te ronden. Deze week naar testversie en snel live. Daarna partnering verder invullen. En mark… Aug 10, 2011 via Twitter

Gijsbert van der Sleen Goed gesprek over online organisatie inrichting. Een duidelijke visie leidt altijd tot meer resultaat! Belangrijkste is mensen mee krijgen. Aug 1, 2011 via Twitter

Gijsbert van der Sleen @jortpossel nog info nodig? Was met vakantie. Neem anders even direct contact met mij op. Jul 27, 2011 via Twitter

Gijsbert van der Sleen @lluisutzet thanks for the tweet. Hope you found the Enterprise Social Media Maturity Model (ESM3) interesting. If you need more info... Jun 18, 2011 via Twitter

Gijsbert van der Sleen @yurialcn Thanks for sharing #esm3 presentation. Hope you enjoyed it. May 29, 2011 via Twitter

Gijsbert van der Sleen @EwoutWolff benieuwd wat je gaat doen? Nog steeds tot dinsdag?! May 5, 2011 via Twitter

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