Your Address Book for Life.
Jonathan Crow's photo

Jonathan Crow 181 connections

Community Manager, CTB/McGraw-Hill
Monterey, CA, United States
Working with the Acuity user community to:
- connect people and resources
- deliver additional value to members
- expand the network of engaged participants

Professional Summary

In these days of social networking and one to one marketing you have to be able to clearly articulate your companies message spin free. You also have to listen to what your community is saying. Moreover you have to keep the community engaged. This is the art of conversation, whether in person, on a blog, or in 150 characters.

Over the last 14 years I have been involved in just about every aspect of marketing, but what I excel at are:

- starting conversations and keeping people engaged
- integrated marketing, finding creative ways to link the press release with promotions for specific events, and tying in a social marketing campaign

Currently I work at Intalio, the Open Source Busones Process Management company. We just completed a major web update and are getting over 5 times the amount of traffic we were getting. Now I am working on marketing automation - slicing and dicing our leads, prioritizing them, and taking some of the more routine tasks off of the sales team's hands.

Before Intalio I worked for ThinkFree where I had control over all of the aspects of marketing including developing marketing materials, events, Analyst and Public Relations, market research, social marketing and everything in between. Even in the face of very large competitors, Microsoft on the right and Google on the left, we were able to position the company as a top tier player and were consistently mentioned whenever there was a news event, including announcements from Microsoft, IBM and Adobe. We were featured on NPR, the New York Times, Wall Street Journal, BusinessWeek, Inc. Magazine, TechCrunch, Podcast Network and much more. Our marketing programs won the following awards:

-2 MARCOM CREATIVE AWARDS
-2 ANVIL AWARDS
-COMMUNICATOR PRINT AWARD
-HERMES CREATIVE AWARD
-LACP MAGELLAN AWARD
-O’DWYER PR EXCELLENCE AWARD
-GOLD SABRE AWARD FINALIST

Prior to joining ThinkFree, I was a marketing manager for SchoolMessenger, which is an education-telephony service company. While at the firm, I created, implemented and managed a variety of internal and external marketing programs, including direct email marketing, internal communications and PR. On the in-bound marketing side I analyzed and segmented customers, researched new business opportunities, and provided competitive analysis.

And before that I worked as a product marketing manager at Hewlett-Packard, where I directed communications projects, developed cross-media content and managed presentations for conferences, tradeshows and given to high profile prospects. These demonstrations were also translated into interactive formats and provided to the field along with the necessary training to deliver them to customers.

I got my B.A. in politics from the University of California, Santa Cruz.

Contact Info

Email
(work)
(work)
Phone
(831) 393-7363 (work)
Address
20 Ryan Ranch Rd.
Monterey, CA 93940
(work)

Work/Education

Work Experience

Intalio / Director of Marketing
2008 - Present
ThinkFree / Director of Marketing
2005 - 2007
SchoolMessenger / Marketing Manager
2003 - 2005
Hewlett Packard / Product Marketing Manager
2001 - 2003
Compaq / Product Marketing Manager
2000 - 2001
Tandem COmputers / Product Marketing Manager
1995 - 2000

Education

View All Public stream

Jonathan Crow Hehe, just got a twitter reader going with the API. Feeling all proud of myself even though it was just modifying code Jul 26, 2011 via Twitter

Jonathan Crow Anybody run the stats on how much the #SFGiants collective batting average has increased in the last two days? #giants v #padres Jul 15, 2011 via Twitter

Jonathan Crow anyone else having problems getting the twitter profile widget show tweets? #twitter Jul 11, 2011 via Twitter

Jonathan Crow @emiel1 are you thinking like HootSuite or Spredfast? Jul 11, 2011 via Twitter

Jonathan Crow NPR: Cameron Vows Full Probe Of Phone Hacking Scandal - classy organization that Ripert Murdoch organization. -More at http://n.pr/q6MpeS Jul 9, 2011 via Twitter

Jonathan Crow posted an item on Facebook Jun 15, 2011

Facebook Syndication Error

This feed URL is no longer valid. Visit this page to find the new URL, if you have access: ...

more »

« Prev 12 3 4 5 6 7 8 9 10  ...  Next »