karin reemts 97 connections

Developed a strategy for seamless, scalable, and uniform delivery for multiple global BI web-based solutions.

Release Management
Created a new release management function to support new products and enhancements for all global Nielsen Answers business intelligence applications. Built team to support new function.

Testing Programs
Re-engineered User Acceptance Testing process in four months resulting in optimum process flow for testing Nielsen Answers™ functionality. Achieved and sustained product quality, reliability, performance, and customer satisfaction.

Product Management/Development
Developed an eight-stage, end-to-end new product process used to bring new products to market, from ideation through product launch, using existing best practices from across the company.

Developed marketing programs to increase channel sell-through of all global BTS solutions.

Global Training
Developed all business-based training programs for global products and services, including onsite training of external clients and internal client service teams, and development of computer based training.

Global Channel Marketing
Developed global marketing strategy for launching new products.

Developed marketing programs to acquire accounts in competitive industry. Generated sources of new accounts by expanding universe of eligible leads, optimizing prospect mix.

Led Pricing Strategy Implementation team by executing new initiatives to improve portfolio profitability, including execution of firm’s first ever segmentation-based pricing actions.

Implemented customer centric sales process based on analysis of daily, store-level, syndicated data. Provided value-added services while managing relationships with corporate level clients. Signed the firm’s largest contract to date.

* Identified innovative product ideas as a result of long-standing client relationships and competitive benchmarking. Developed and managed products and programs to provide viable solutions and gain competitive sales advantage.

* Expanded product base by testing product solutions for marketplace acceptance. Led team in implementation of new products and programs, resulting in higher customer satisfaction.

* Developed implementation, financial, and marketing plans for new testing services, including competitive analysis, phased execution strategy, and sales and marketing collateral.

* Consultant to internal sales teams, client service, product management, and product development. Supported business development department and consulted on target marketing and research strategies.

Implemented customer centric sales process based on analysis of daily, store-level, syndicated data. Provided value-added services while managing relationships with corporate level clients. Signed the firm’s largest contract to date.

Designed consumer-driven promotion programs for key clients, including Kraft Foods, General Mills, and Pillsbury.

Conducted key account primary research studies, including forecasting, study design, analysis, client presentations.