René CORTIN 31 connections

• Designed plan to improve visibility of the website through organic search – Plan included SEO (URL rewriting, keywords...) and recommended the use of a CMS
• Designed referral programme to increase brand awareness, customer loyalty, conversion rate from LogMeIn Free to LogMeIn Pro
• Launched EMEA Google AdWords PPC campaigns – Managed localisation (French, German and Spanish) of the website and the landing pages – Managed optimisation of the set of keywords to fit European markets
• Provided metrics (referrers, geographical traffic...), with graphs to VP Marketing

• Ensured that content of the websites was of high quality and up to date
• Managed projects outsourced to web agencies for websites enhancements
• Management of marketing campaigns, affiliates programs and link exchange
• Regularly monitored tasked outsourced to third parties (keywords implementation, newsletter schemes, affiliate programs)
• Research and awareness on key industry trends and competition
• Managed search engine optimization to obtain high rankings ; SEO techniques
• Analysis of web traffic and key indicators using both Google analytics and phpMyVisites tools

Responsible for the level ii support in EMEA (Europe Middle-East Africa)
• Management of a team of 6 I.T. engineers supporting seven applications
• Ensured SLA (Service Level Agreement) were met, provided quality of service
• Maintained efficiency of the team: proactive identification of training needs; team motivation; knowledge transfer to newcomers
• Client relationship: organised regular meetings with business managers for review of the service delivered and approval of special requirements; presentation of monthly reports together with customer satisfaction analysis
• Responsible for escalation of severe issues to US-based level iii teams; process included cross-functional and/or high level management involvement
• Organised regular meetings by audio-conference between the different support teams: UK call-centre (level i), Canadian team and level iii teams

Support engineer in EMEA level ii support team (I.S. department)
• CRM Clarify Specialist: responsible for all issues, updates and users’ relationship for 2 modules of the CRM Clarify (Clear Support/Clear Logistics)
• Developed SQL queries at the request of the different business groups
• Responsible for keeping up to date all the technical documentation, including support processes and user guides

• Project-Management: specifications and designed of two applications; a human resource management application and a reporting application
• Both applications were developed using Visual Basic Application; technical documentations and user guides; administration of both databases
• Conducted suppliers accounting and monthly financial reporting with KPMG