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VP, social media lead, Fahlgren Mortine
Columbus, OH

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Fahlgren Mortine PR / AVP, social media evangelist
2005 - Present
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Lara Kretler bookmarked a site on Delicious Aug 9, 2011

Social Media - B2B Marketers Struggle With Changing Roles : MarketingProfs Article

Social Media - B2B Marketers Struggle With Changing Roles : MarketingProfs Article http://t.co/cHbUv6t via @marketingprofs more »

Tags: via:packrati.us

Lara Kretler bookmarked a site on Delicious Aug 9, 2011

A fascinating B2B social media success story

Awesome, random industrial case study proving the merits of social media for B2B! more »

Tags: socialmedia, b2b, socialmarketing, pr2.0, bestpractices, casestudy, marketing, business, industrial

Lara Kretler bookmarked a site on Delicious Aug 9, 2011

You’re a Human, Act Like It. Unless You’re OK with Being a Digital Marketing Failure - Engage

Audiences are made of people, they aren’t made of logos. And when building an audience, you must connect with other people as a person, not as a logo. more »

Tags: b2b, socialmedia, engagement, authenticity, beinghuman, bestpractices, business, socialmarketing

Lara Kretler bookmarked a site on Delicious Aug 9, 2011

Lara Kretler bookmarked a site on Delicious Aug 9, 2011

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