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Lauren Weiss 30 connections

CEO | Studio W Group, Inc., Studio W Group
Irvine, California
Brand Strategist | Luxury and Lifestyle | Commercial Model

Work/Education

Work Experience

Studio W Group, Inc. / CEO | Chief Creative Director
2000 - Present
(Public Company ; 1-10 employees ; Marketing and Advertising industry)

Founded in 2000 Studio W Group is a privately held corporation, headquartered in Irvine, California.

Creative services include Brand Development, Design, Trend Forecasting Online Marketing & Interactive. Studio W has a core team of brand strategists, designers, copywriters, programmers and web experts on staff to deliver the highest caliber of work for our clients fast & efficiently. Studio W is fully staffed to work in tandem, side by side, to achieve thier client's marketing goals no matter what industry. By leveraging a unique approach, innovative thinking & disciplined execution, Studio W delivers the right business results on time and on budget.

The Studio W Difference - One single purpose drives the Studio W team - to create accountable creative solutions that build the value of client's brands. Weiss is passionate about seeing clients succeed in the both the world of creative marketing & the digital space.
Lennar Homes / Associate Creative Director | Western Region
2004 - 2006
(Public Company ; 10,001 or more employees ; Real Estate industry)

With the expertise and background in commercial Real Estate, Weiss entered into the homebuilding industry as the Associate creative Director at Lennar Homes (Western Region) with the primary focus to help manage the communications department for all 7 divisions within Lennar's Western Region of Homebuilding. Lead creative development/strategy of all marketing & sales communications for each division and development of master-planned communities. Worked closely with each division manager on all land acquisitions and creative branding including research, identity, print collateral, strategic marketing campaigns, and internal and external corporate publications. Worked with the designers, illustrators, photographers and production artists, creative director, account mangers and copywriters to develop strategies for advertising campaigns and often specialize in the art direction of company photoshoots.
Arbonne International / Senior Designer
2002 - 2004
(Public Company ; 501-1000 employees ; Cosmetics industry)

Weiss joined Arbonne International in March of 2004, as a senior designer and with her visionary retail and marketing expertise, elevated Arbonne International's branding to the next level. A unique talent and ability for defining & distinguishing brands proved to be an invaluable source of growth for the Arbonne brand with the launch of NutriMinC RE9 in 2003. Lauren further with a team of other designers to continue cultivating this innovative new brand for Arbonne through strategically redesigning all the marketing/communication materials including brand new skin care lines, packaging, naming, identity design, brochures, catalogues, web design and all monthly publications. Following the groundbreaking launch of NutriminC RE9, Weiss in tandem with Arbonne, designed and created the Figure 8 Weight Loss system in 2006 and the new Intelligence Skin Care Line that launched recently in '06.

Education

Bachelor of Science and Design, Science & Design | Marketing, 1999
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Lauren Weiss is ... Pingin' it, Tweetin' it, CoTweetin' it, Tweet Deckin' it, Skypin' it, SMS'n it (SOS!), Bloggin' it, Blipin' it, igooglin' it, Faceboo       Feb 22, 2010 via ping.fm

Lauren Weiss updated her profile Jan 28, 2010

New about meLauren Weiss established Studio W Group in 2000, a boutique,...

Lauren Weiss Creating. Forecasting. Merchandising. Motivating.       Oct 17, 2009

Lauren Weiss updated her profile Oct 17, 2009

New about meLauren Weiss started Studio W Group in 2000, a boutique, fre...
New brief descriptionBrand Strategist | Luxury and Lifestyle | Commercial Model

Lauren Weiss posted a slide show on SlideShare Jun 23, 2009

Studio W Group | Interactive

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Lauren Weiss posted a slide show on SlideShare Jun 23, 2009

Studio W Group | Packaging

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