Lianne Farbes
98 connections
Founder/CEO, Digital Girl Media
Burke, VA, United States
Hellocotton is a social network based on blog content for women. You can follow your friend’s blog and share articles you like.
Professional Summary
Lianne Farbes is a Blogger & Online Marketing/Social Media Strategist with experience in Tech Industries, Project Management and Marketing Communications. She has been blogging since 2005 and already has a successful online venture called The Makeup Girl. She also develops and maintains blogs and websites. With over 12 years experience in the online media arena, Lianne has worked for several tech companies over the years including Teleglobe, XO Communications, Time Warner Cable and Voxant to name a few. She is a certified Microsoft Office Specialist with over 18 years of experience and has advanced skills in most software applications. Lianne was an early adapter of social media and has been tweeting since 2007. She quickly figured out what an amazing marketing tool it could be and began to leverage then fledgling sites like Twitter, Facebook and MySpace along with SEO to increase the traffic on her first blog by 300% in the first year. Since then, she has been freelance consulting with other bloggers, brands and corporations showing them how to do the same thing.
She has developed and implemented fresh content and advertising campaigns for that blog which is now a successful revenue stream. Always online, you can find Lianne on a number of social networking sites or tweetwalking with her iPhone.
She has developed and implemented fresh content and advertising campaigns for that blog which is now a successful revenue stream. Always online, you can find Lianne on a number of social networking sites or tweetwalking with her iPhone.
Contact Info
Email
(work)
(work)
Phone
703-340-6045 (home mobile)
Address
5765-F Burke Center Pkwy. #151
Burke, VA 22015-2233
United States (work)
Burke, VA 22015-2233
United States (work)
5924 Cove Landing Rd.
202
Burke, VA 22015-4736
United States (home)
202
Burke, VA 22015-4736
United States (home)
Work/Education
Work Experience
Mwari Magazine
/ Beauty Editor
July 2010 -
Present
Mwari Magazine (pronouned Marh-ree), which means "young woman" in Swahili, is the latest lifestyle publication created for women of the African Diaspora aged 18-24. Within this digital and print publication readers are exposed to captivating articles about politics, fashion, world affairs, gastronomic trends, personal finance, travel, college life, health and fitness, arts & entertainment, health, and other areas that will develop them into well-rounded leaders of our global society. As Beauty Editor At Large, I am responsible for the entire beauty section called "Bel" including the feature stories and trend reports.
Digital Girl Media LLC
/ President/CEO
July 2010 -
Present
Event Coordination, Online Marketing & Social Media consulting for the brand, individual or small business.
Hellocotton
/ Head of Edition US
May 2010 -
Present
Manage all editorial content for the US Edition of the Parisan social platform for discovering and sharing women’s blog content. Hellocoton is a social network based on blog content for women. You can follow your friend’s blog and share articles you like.
2008 -
Present
Provide Project support to large scale accounts utilizing Project management software. Monthly budget spreadsheets, resource allocation, rate cards and research.
Online Marketing, Social Media and Web 2.0 savvy, Twitter account with over 5,000 followers. Familiar with most blogging platforms, html and css., develop and maintain twitter ad facebook fan pages. Also skilled at writing and editing copy and fact checking. Develop and maintain blogs on the Wordpress platform. Coordinate trade shows, project plans and all marketing activities.
Clients include, Unilever, TheMakeupGirl, b5 Media, Clutch Magazine, The Sutter Group, Voxant, Grab Media and AppAssure.
Online Marketing, Social Media and Web 2.0 savvy, Twitter account with over 5,000 followers. Familiar with most blogging platforms, html and css., develop and maintain twitter ad facebook fan pages. Also skilled at writing and editing copy and fact checking. Develop and maintain blogs on the Wordpress platform. Coordinate trade shows, project plans and all marketing activities.
Clients include, Unilever, TheMakeupGirl, b5 Media, Clutch Magazine, The Sutter Group, Voxant, Grab Media and AppAssure.
Blush Media LLC
/ Advisory Board Member
2008 -
Present
As an Advisory Board member, I have the unique opportunity to reach consumers by choosing the products that I feel are of value to them. BeautyFix is a unique program whereby consumers pay a fixed fee and get a BeautyFix kit every quarter.
Cosmetic/Beauty companies submit their products for us to review. I review each product individually and based on my reviews and the reviews of other board members, they are chosen (or not) for the BeautyFix kits.
Cosmetic/Beauty companies submit their products for us to review. I review each product individually and based on my reviews and the reviews of other board members, they are chosen (or not) for the BeautyFix kits.
TheMakeupGirl
/ Founder/Editor In Cheif
2006 -
Present
TheMakeupGirl™ is a daily digital magazine founded and edited by Lianne Farbes. New release information, products reviews, beauty news and advice with the occasional celebrity makeup "oops" are all covered.
Lianne founded TheMakeupGirl™ in April of 2006 and it has become one of the fastest growing resources for beauty advice and product reviews on the web. A self confessed “product junkie”, Lianne has grown her site to an average of 65,000 unique readers monthly and it has been featured in About.com’s listing of the best beauty blogs. Lianne has leveraged social media to increase her readership and blog traffic by 300% in the first year alone. The blog has grown in size and popularity to become one of the most popular beauty blogs on the net. In the summer of 2008, Lianne was honored by Natural Nail Polish company Zoya with a shade in her name.
Lianne founded TheMakeupGirl™ in April of 2006 and it has become one of the fastest growing resources for beauty advice and product reviews on the web. A self confessed “product junkie”, Lianne has grown her site to an average of 65,000 unique readers monthly and it has been featured in About.com’s listing of the best beauty blogs. Lianne has leveraged social media to increase her readership and blog traffic by 300% in the first year alone. The blog has grown in size and popularity to become one of the most popular beauty blogs on the net. In the summer of 2008, Lianne was honored by Natural Nail Polish company Zoya with a shade in her name.
b5 Media
/ Editor
January 2009 -
November 2009
Splendicity's Aging Fabulous is the definitive guide online for looking your best over the age of 30.
As editor, I choose the content that is displayed on the site and interact with the current readers and subscribers of this established blog property.
As editor, I choose the content that is displayed on the site and interact with the current readers and subscribers of this established blog property.
Education
Business Administration, Fashion Merchandising, 1989
View All
Public stream
Lianne Farbes shared a trip on TripIt Aug 8, 2011
Lianne is returning from a trip to San Diego.
BlogHer Conference 2011 - San Diego, CAAug 4 - Aug 8, 2011 (5 days)
Lianne Farbes posted on Tumblr Aug 7, 2011
Lianne Farbes posted on Tumblr Aug 7, 2011
Lianne Farbes posted on Tumblr Aug 7, 2011
Lianne Farbes posted on Tumblr Aug 6, 2011
Breakfast!!!! (Taken with Instagram at Tequila Bar And Grille)

