Luiz Antonio Pedregal Castro Lima 878 connections

 Responsible for “Sales & Marketing After-Sales Planning activities;
 Planning and Cross-coordination of major After Sales activities, such Parts & Accessories, Customer Service, Customer Satisfaction Index, Customer Relations, Warehouse Logistics operations, Customer Retention, Technical and Service Engineering Issues; Field Operations, “Toyota Service Marketing”, “Dealer Kaizen”;
 Short, mid and long term forecasts and target set up of Toyota’s lubes, parts & accessories sales and Toyota’s dealers Customer Paid Units Serviced (CPUS) as well as their daily and monthly monitor and progress’s evaluation;
 Customer Service Mid & long term-plan, Hoshin Karin (Objectives by Directions), Vision, Strategy & Action Plans;
 Coordination, monitoring and assurance of dealer’s Service Capacity: Technicians, Box and Service Advisories;
 Responsible for the coordination, planning and preparation for Toyota’s new small car (EFC) debuting in 2010;
 KPI Project development and implementation to promote Customer Satisfaction # 1 culture among dealers;
 Developed Toyota’s Dealers “Body & Paint” Guidelines and Mid-Range-Plan Operation start-up;
 Responsible for Lexus Dealers termination Phase-out activities, provisional Service outlets nominations as well as for the preparation and planning of Lexus new Business Scheme in the Brazilian market for 2010 ~ 2014;
 Controlling activities: Budget development and variation analysis as well as headcount planning and coordination;

 Responsible for: “Marketing Planning and Customer Relation Center”, leading 34 members in:
 Coordinated Yamaha’s new Brand Image Positioning on the concept “Only One Brand” (Motorcycles, ATVs, Aquatic Vehicles and Consórcio Nacional Yamaha), jointly with Dentsu Latin America;
 Industry and Competition Analysis; Sales Forecast; Volumes Planning; Product Planning, specifications & Cycle Plan; Market Surveys; Pricing Strategy and price comparisons; Marketing Information and Sales Statistics;
 Marketing Planning, product specifications and Launching preparation Team Leader of 250 Fazer and XTZ Lander;
 Unification of Yamaha Customer Relations Center; Previously such activity was done in different areas;
 Customer Relations Center, Customer Relationship Management (CRM) and Loyalty Program;

 Assured that Vehicles and Parts & Accessories sales targets were achieved in both wholesale and retail;
 Supported and oriented dealers based on VW commercial and financial procedures, policies and guidelines;
 Prepared managerial reports indicating broad views of the market and dealers, besides sales situation & forecasts;
 Set up targets for Field Representatives and Dealers, with the respective monitoring and results follow-up;
 Developed and implemented Business Strategies and Schemes, Dealers Sales Process, Sales & Marketing Programs, Actions Plans, besides Motivational Campaigns for Volkswagen Dealers;
 Supervised the After-sales and Spare Parts Commercial activities, leading a team of 4 people;
 “Interface” between Sales Regional Office and Parts & Accessories Division;
 Developed and led the Commercial-light Segmentation Sales Team Program with a view of rational sales;
 Representative of Regional Office at VW “Launching Car Teams Committees. Among others SEAT launching;
 “Lead the implementation of McKinsey Best Practices Project in order to enhance VW dealer’s operation;
 “Interface” among Volkswagen and advertising agencies: North\West Publicis and Almap;
 Led the launchings of "Gol, Parati & Saveiro Generation 3", Golf, New Beetle, Passat/Variant, Bora and FOX;
 Evaluated and analyzed dealers’ financial situation, through their financial statements and prepared managerial economic & financial reports and suggested corrective actions to strengthen dealer’s operations and profitability;
 Prospected four new groups to represent Volkswagen brand in Great São Paulo area;