Professional Summary
“Manelik is a powerful director with a great creativity in rebranding and in many other matters.”
- from the CEO, insurance and financial services company
“I was very impressed with Manelik's listening skills, clear analysis and creative proposals. The brand strategy that he proposed crystallised the direction we wanted to go. He also followed through to ensure coherent execution. I strongly recommend him as a marketing and brand strategist.”
- from the President & CEO, international paper industry
“I've experienced and appreciated Manelik's added value as he proposed us innovative branding ideas and concepts. His deep knowledge of our industry associated with his talent in his field were recognized as a strong and very pertinent asset. Manelik presents his ideas and views with stamina and clarity. He communicates them with care and effectiveness. I can warmly recommend him.”
- from a Senior Vice President, private and retail banking
“A true leader with a profound empathic talent to corporate branding and global strategy and a great talent for making this happen. A real pleasure to deal with !”
- from Manelik's boss in 2002
- from the CEO, insurance and financial services company
“I was very impressed with Manelik's listening skills, clear analysis and creative proposals. The brand strategy that he proposed crystallised the direction we wanted to go. He also followed through to ensure coherent execution. I strongly recommend him as a marketing and brand strategist.”
- from the President & CEO, international paper industry
“I've experienced and appreciated Manelik's added value as he proposed us innovative branding ideas and concepts. His deep knowledge of our industry associated with his talent in his field were recognized as a strong and very pertinent asset. Manelik presents his ideas and views with stamina and clarity. He communicates them with care and effectiveness. I can warmly recommend him.”
- from a Senior Vice President, private and retail banking
“A true leader with a profound empathic talent to corporate branding and global strategy and a great talent for making this happen. A real pleasure to deal with !”
- from Manelik's boss in 2002
Contact Info
Email
(work)
Phone
+41 79 339 0358 (work mobile)
+41 22 363 7746 (work)
Website
www.global-blue.com (work)
Address
Route de Divonne 46
1260 Nyon
Switzerland (work)
1260 Nyon
Switzerland (work)
Work/Education
Work Experience
Global Blue
/ Vice President, Global Marketing
2006 -
Present
Head of corporate, B2B and consumer marketing in 40 countries on five continents in Europe, Asia-Pacific, the Americas and North Africa. In charge of repositioning the company and redesigning brand strategies and business implications in both B2B and B2C sectors.
essencedesign
/ Director, Consulting
2003 -
2006
Developed the agency's positioning & branding methodolgy and consultancy tools. Head of business development & sales: in 3 years grew the company by 300% and EBITDA by 400%. Developed and implemented sucessful positioning & brand strategies at national and international level in various B2B and B2C sectors: media, industry, banking & finance, insurance, F&B, energy, chemical, technologies, services.
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Public stream
Manelik Sfez posted updated profile information Mar 20, 2010
| New work email | msfez@global-blue.com |
| New work homepage | www.global-blue.com |
Manelik Sfez posted updated profile information Jan 17, 2009
| New about me | “Manelik is a powerful director with a great creativity in r... |
