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Partner & CEO, M2
Rome, Italy

Professional Summary

I am an international communication veteran with over 20 years experience in travel & tourism.

Contact Info

Email
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Work/Education

Work Experience

2009 - Present
IMAGINE Communications is an international communication, marketing and training company headquartered in Rome and able to operate in all key major markets worldwide through a network of media and local public relations agencies and a network of high quality partners providing professional access to all other communication and marketing disciplines, including audiovidual productions, product placement, creative services, web marketing, social networking, Web 2.0, PR 2.0, partnerships, photography, events management, sustainability, crisis management, public affairs and executive and associate development.
Led by Marco Ferrari, an international communication veteran with a wide experience in hospitality multinationals like Starwood, Sheraton, CIGA and Hilton International, and Lucilla De Luca, an established communication professional with a proven track record of excellence including luxury destinations like Costa Smeralda, IMAGINE Communication has its natural focus on travel & tourism, providing edgy imagination and innovation, looking at the communication business challenges with a new set of eyes.
Starwood Hotels and Resorts Worldwide / VP External Communication EAME
2003 - 2009
EAME PR network (127 PR reps) management, Divisional Press Office activities, brand campaigns, eCommunication, Editorial Services, internal TV channel management, productions and broadcasting, partnerships search and management, crisis management, Media Training for Executives
Starwood Hotels and Resorts Worldwide / VP Public Relations EAME
1998 - 2003
EAME PR network management (90 PR reps), Divisional Press Office activities, crisis management, Media Training for Executives.
Starwood Hotels and Resorts Worldwide / VP Public Relations Europe
1997 - 1998
Europe PR network management (40 PR reps), Divisional Press Office activities, crisis management, Media Training for Executives.
ITT Sheraton / Director of Media Relations Europe
1994 - 1997
Europe PR network management (20 PR reps), Divisional Press Office activities
CIGA Hotels / Corporate Director of Public Relations
1991 - 1994
Corporate PR network management (10 PR reps), Corporate Press Office, crisis management, financial communication activities and events.
1989 - 1991
Press office activities, events, communication training for Executives, editorial services.
Cavalieri Hilton Rome / Public Relations Manager
1986 - 1989
Hotel PR planning and implementation, press office activities, editorial services.
RAI INTERNATIONAL / Area Manager and Reporter for the news
1982 - 1986
TV news production and organization of events and PR activities to promote the channel amongst the Italian community in Chicago

Education

Senior Management Development, 2005
Advanced Finance, 2005
Advanced Executive Ledership, 2005
Senior Management Development, 2004
Leadership Development, 2003
Finance for non-financial Leaders, 1997
Total Quality Management, 1996
Marketing, 1992
Marketing & Public Relations, 1987
Mass Communication, 1984
View All Public stream

marco ferrari Culinary tales with summer taste http://fb.me/1aUhwQ0lT Aug 2, 2011 via Twitter

marco ferrari Racconti culinari al gusto d'estate http://fb.me/A0twvJfJ Aug 2, 2011 via Twitter

marco ferrari Pyoor Native American set to go to the Venice Film Festival http://fb.me/NJrvoSGF Aug 1, 2011 via Twitter

marco ferrari Latest news from Hassler Rome http://fb.me/SKJq4nAC Aug 1, 2011 via Twitter

marco ferrari NOVITA’ ALL’HASSLER ROMA http://fb.me/EbpclvaK Aug 1, 2011 via Twitter

marco ferrari Palace Hotel plays a starring role in "Rosati in terra di Rosati 2011" http://fb.me/15uvHzgv7 Jul 20, 2011 via Twitter

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