Me on the Web
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Professional Summary
Derek Archambault is the Sr. Brand Manager of Green Mountain Coffee, located in Waterbury, Vermont. He has over 13 years of consumer and B2B marketing experience and now manages the largest brand at one of the fastest growing companies in the world, leading the Green Mountain Coffee brand as it goes from strong regional player to major national brand.
His previous consumer marketing experience includes positions with Dean Foods, the largest dairy company in the country, and entrepreneurial venture MEDport/The Ocean Group, as well as a variety of freelance projects, including assisting local musicians and artists promote themselves. In addition, he has experience in business-to-business marketing through his role as Marketing Manager at Mech-Chem Associates and Assistant Account Manager at Donnelly & Duncan Advertising.
Derek has been an active member of the American Marketing Association since college, when he created the Boston Chapter’s first stand-alone web site. He served the Boston Chapter of the AMA as Vice President of Online Communications, President-Elect, President, and Past-President/Advisor.
In addition to his involvement with the AMA, he was also a board member of the Massachusetts Alzheimer’s Association Memory Walk Committee, and has begun to get involved with the Alzheimer’s Association in Vermont. Derek also enjoys the opportunity to share experiences and ideas with college and high school students, having spoken in classes at Boston University, Boston College, Rhode Island School of Design, Stonehill College, Emerson College, Clark University, and Johnson & Wales.
He is a graduate of Johnson & Wales University, where he was the first graduate of the school’s Honors program, and graduated Summa Cum Laude with a B.S. in Marketing and a concentration in Leadership Studies. He remains active in alumni affairs with the University.
In his free time, he leads the Flatlander Barbecue competition barbecue team with his wife, cheers on his beloved New England sports teams, and enjoys traveling, writing blogs and reviews, reading, cooking, listening to a wide range of music and keeping up with the strange but fascinating world of pop culture.
His previous consumer marketing experience includes positions with Dean Foods, the largest dairy company in the country, and entrepreneurial venture MEDport/The Ocean Group, as well as a variety of freelance projects, including assisting local musicians and artists promote themselves. In addition, he has experience in business-to-business marketing through his role as Marketing Manager at Mech-Chem Associates and Assistant Account Manager at Donnelly & Duncan Advertising.
Derek has been an active member of the American Marketing Association since college, when he created the Boston Chapter’s first stand-alone web site. He served the Boston Chapter of the AMA as Vice President of Online Communications, President-Elect, President, and Past-President/Advisor.
In addition to his involvement with the AMA, he was also a board member of the Massachusetts Alzheimer’s Association Memory Walk Committee, and has begun to get involved with the Alzheimer’s Association in Vermont. Derek also enjoys the opportunity to share experiences and ideas with college and high school students, having spoken in classes at Boston University, Boston College, Rhode Island School of Design, Stonehill College, Emerson College, Clark University, and Johnson & Wales.
He is a graduate of Johnson & Wales University, where he was the first graduate of the school’s Honors program, and graduated Summa Cum Laude with a B.S. in Marketing and a concentration in Leadership Studies. He remains active in alumni affairs with the University.
In his free time, he leads the Flatlander Barbecue competition barbecue team with his wife, cheers on his beloved New England sports teams, and enjoys traveling, writing blogs and reviews, reading, cooking, listening to a wide range of music and keeping up with the strange but fascinating world of pop culture.
Work/Education
Work Experience
Green Mountain Coffee Roasters
/ Sr. Brand Manager
September 2010 -
Present
Brand Manager for flagship brand of 2nd fastest growing company in the world.
Green Mountain Coffee
/ Product Marketing Manager
August 2009 -
August 2010
Product Marketing Manager for grocery, retail and club.
Dean Foods Northeast, LLC
/ Marketing Manager
2005 -
August 2009
Responsible for overseeing the marketing efforts of eight regional dairy brands in the Northeastern U.S.
Includes marketing and budget planning; brand strategy; new product development; TV, radio, web and outdoor advertising development; media planning; agency and vendor management; internal and external sales presentations; consumer promotion; consumer research; IRI data analysis
Largest responsibility lies in planning and developing consumer marketing efforts, including packaging design, web site development and management, advertising, point-of-sale materials, and in-store promotions.
Launched four new products and have led efforts to re-brand two regional brands and to re-launch a line of iced teas distributed nationally.
Responsible for managing a multi-million dollar budget spread across multiple cost centers.
Recipient of 2008 Dean Foods CEO Award for exceptional service and accomplishments
Includes marketing and budget planning; brand strategy; new product development; TV, radio, web and outdoor advertising development; media planning; agency and vendor management; internal and external sales presentations; consumer promotion; consumer research; IRI data analysis
Largest responsibility lies in planning and developing consumer marketing efforts, including packaging design, web site development and management, advertising, point-of-sale materials, and in-store promotions.
Launched four new products and have led efforts to re-brand two regional brands and to re-launch a line of iced teas distributed nationally.
Responsible for managing a multi-million dollar budget spread across multiple cost centers.
Recipient of 2008 Dean Foods CEO Award for exceptional service and accomplishments
MEDport, LLC
/ Marketing Manager
2005 -
2005
Key marketing professional for entrepreneurial health and wellness product company, with a focus on licensed brands with national recognition, reporting directly to the President.
Forced to leave company due to tragic death of company's CEO and founder in plane crash, leading to cutbacks and layoffs.
Responsible for developing strategy and managing execution of national consumer marketing efforts for several lines of consumer health and wellness devices sold under proprietary brands and the licensed TIMEX brand name
Emphasis on e-marketing (web, email, search engine advertising and search engine optimization), grassroots efforts, consumer promotions, infomercials and public relations
Led a complete re-packaging effort for digital thermometer line, including managing creative process and managing overseas manufacturers; conducted online research on packaging and messaging options
Analyzed sales, IRI and industry data to support business decisions and sales calls
Forced to leave company due to tragic death of company's CEO and founder in plane crash, leading to cutbacks and layoffs.
Responsible for developing strategy and managing execution of national consumer marketing efforts for several lines of consumer health and wellness devices sold under proprietary brands and the licensed TIMEX brand name
Emphasis on e-marketing (web, email, search engine advertising and search engine optimization), grassroots efforts, consumer promotions, infomercials and public relations
Led a complete re-packaging effort for digital thermometer line, including managing creative process and managing overseas manufacturers; conducted online research on packaging and messaging options
Analyzed sales, IRI and industry data to support business decisions and sales calls
Garelick Farms
/ Assistant Marketing Manager
2001 -
2004
Responsible for the planning and implementation of consumer marketing efforts for leading regional dairy brand.
Worked on over 10 successful product introductions and relaunches, including: packaging; product and positioning development; research; sales meeting planning; consumer support
Developed and grew event marketing program to over 90 events annually; managed scheduling, staffing, partnerships, and budgets while developing ROI measurements. Worked with social services departments to create cause-marketing campaign
Managed relationships and multiple projects with eight marketing services vendors, including nearly all creative projects. Included POS, coupons, in-store promotions, packaging, television, radio, and outdoor advertising, and media planning.
Responsible for managing $4MM overall marketing budget and five specific line items
Participated in marketing research projects: marketing mix, qualitative and quantitative consumer research, category syndicated data
Worked on over 10 successful product introductions and relaunches, including: packaging; product and positioning development; research; sales meeting planning; consumer support
Developed and grew event marketing program to over 90 events annually; managed scheduling, staffing, partnerships, and budgets while developing ROI measurements. Worked with social services departments to create cause-marketing campaign
Managed relationships and multiple projects with eight marketing services vendors, including nearly all creative projects. Included POS, coupons, in-store promotions, packaging, television, radio, and outdoor advertising, and media planning.
Responsible for managing $4MM overall marketing budget and five specific line items
Participated in marketing research projects: marketing mix, qualitative and quantitative consumer research, category syndicated data
Garelick Farms
/ Trade Communication Specialist
2001 -
2001
Key liaison between marketing and sales departments
Greatly improved point-of-sale (POS) materials ordering system to better serve the needs of sales and merchandising force; worked with internal parties, fulfillment mail house, and vendors
Served as a liaison between sales force and marketing management to help determine POS and promotional needs
Ensured communication of marketing efforts through all levels of sales, management and other departments
Became the "go-to" resource for sales for marketing information and in trade show effort
Managed "got milk?" promotional efforts, motivating sales force to utilize available programs
Greatly improved point-of-sale (POS) materials ordering system to better serve the needs of sales and merchandising force; worked with internal parties, fulfillment mail house, and vendors
Served as a liaison between sales force and marketing management to help determine POS and promotional needs
Ensured communication of marketing efforts through all levels of sales, management and other departments
Became the "go-to" resource for sales for marketing information and in trade show effort
Managed "got milk?" promotional efforts, motivating sales force to utilize available programs
Marketing Manager
/ Mech-Chem Associates, Inc.
1998 -
2001
First marketing professional in engineering and design firm
Increased sales leads by 200% through the company’s first marketing plan and program
Planned and implemented a complete brand-building effort for company, establishing consistency throughout all communications, including: developing a new logo, creating two new web sites, producing new marketing collateral, designing new advertisements, and creating a public relations strategy
Wrote and gained feature articles and case studies in target industries' three largest trade publications
Responsible for the strategic planning and technical implementation for two web sites
Established customer database and created direct mail program to cross-sell Fortune 1000 clients
Wrote all marketing and public relations copy, re-writing technical information gathered from engineers
Increased sales leads by 200% through the company’s first marketing plan and program
Planned and implemented a complete brand-building effort for company, establishing consistency throughout all communications, including: developing a new logo, creating two new web sites, producing new marketing collateral, designing new advertisements, and creating a public relations strategy
Wrote and gained feature articles and case studies in target industries' three largest trade publications
Responsible for the strategic planning and technical implementation for two web sites
Established customer database and created direct mail program to cross-sell Fortune 1000 clients
Wrote all marketing and public relations copy, re-writing technical information gathered from engineers
Donnelly & Duncan
/ Assistant Account Manager
1997 -
1998
Provided project management support for full-service marketing communications firm, gaining experience in public relations, advertising, media planning, new business pitches, crisis management public relations, and trafficking.
Began as intern and asked to stay on as Assistant Account Manager to assist account management team with key projects.
Worked with vice president to update and upgrade agency web site
Developed public relations tracking spreadsheets that became standard issue in agency
Began as intern and asked to stay on as Assistant Account Manager to assist account management team with key projects.
Worked with vice president to update and upgrade agency web site
Developed public relations tracking spreadsheets that became standard issue in agency
Education
BS, Marketing, 1999
View All
Public stream
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Freedom Cafe & Pub
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