Derek Archambault 53 connections

Responsible for overseeing the marketing efforts of eight regional dairy brands in the Northeastern U.S.

Includes marketing and budget planning; brand strategy; new product development; TV, radio, web and outdoor advertising development; media planning; agency and vendor management; internal and external sales presentations; consumer promotion; consumer research; IRI data analysis

Largest responsibility lies in planning and developing consumer marketing efforts, including packaging design, web site development and management, advertising, point-of-sale materials, and in-store promotions.

Launched four new products and have led efforts to re-brand two regional brands and to re-launch a line of iced teas distributed nationally.

Responsible for managing a multi-million dollar budget spread across multiple cost centers.

Recipient of 2008 Dean Foods CEO Award for exceptional service and accomplishments

Key marketing professional for entrepreneurial health and wellness product company, with a focus on licensed brands with national recognition, reporting directly to the President.

Forced to leave company due to tragic death of company's CEO and founder in plane crash, leading to cutbacks and layoffs.

Responsible for developing strategy and managing execution of national consumer marketing efforts for several lines of consumer health and wellness devices sold under proprietary brands and the licensed TIMEX brand name

Emphasis on e-marketing (web, email, search engine advertising and search engine optimization), grassroots efforts, consumer promotions, infomercials and public relations

Led a complete re-packaging effort for digital thermometer line, including managing creative process and managing overseas manufacturers; conducted online research on packaging and messaging options

Analyzed sales, IRI and industry data to support business decisions and sales calls

Responsible for the planning and implementation of consumer marketing efforts for leading regional dairy brand.

Worked on over 10 successful product introductions and relaunches, including: packaging; product and positioning development; research; sales meeting planning; consumer support

Developed and grew event marketing program to over 90 events annually; managed scheduling, staffing, partnerships, and budgets while developing ROI measurements. Worked with social services departments to create cause-marketing campaign

Managed relationships and multiple projects with eight marketing services vendors, including nearly all creative projects. Included POS, coupons, in-store promotions, packaging, television, radio, and outdoor advertising, and media planning.

Responsible for managing $4MM overall marketing budget and five specific line items

Participated in marketing research projects: marketing mix, qualitative and quantitative consumer research, category syndicated data

Key liaison between marketing and sales departments

Greatly improved point-of-sale (POS) materials ordering system to better serve the needs of sales and merchandising force; worked with internal parties, fulfillment mail house, and vendors

Served as a liaison between sales force and marketing management to help determine POS and promotional needs

Ensured communication of marketing efforts through all levels of sales, management and other departments

Became the "go-to" resource for sales for marketing information and in trade show effort

Managed "got milk?" promotional efforts, motivating sales force to utilize available programs

First marketing professional in engineering and design firm

Increased sales leads by 200% through the company’s first marketing plan and program

Planned and implemented a complete brand-building effort for company, establishing consistency throughout all communications, including: developing a new logo, creating two new web sites, producing new marketing collateral, designing new advertisements, and creating a public relations strategy

Wrote and gained feature articles and case studies in target industries' three largest trade publications

Responsible for the strategic planning and technical implementation for two web sites

Established customer database and created direct mail program to cross-sell Fortune 1000 clients

Wrote all marketing and public relations copy, re-writing technical information gathered from engineers

Provided project management support for full-service marketing communications firm, gaining experience in public relations, advertising, media planning, new business pitches, crisis management public relations, and trafficking.

Began as intern and asked to stay on as Assistant Account Manager to assist account management team with key projects.

Worked with vice president to update and upgrade agency web site

Developed public relations tracking spreadsheets that became standard issue in agency