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CEO, Charting My Course
Tennessee
Marketing & Digital Media Consultant, , Speaker, Author

Professional Summary

Mike Coleman is a marketing & digital media consultant, speaker, and author with over 25 years of experience in the world of business. His experience runs the gamut from sales and marketing to copywriting, technology, and entrepreneurship.
He will work with you to create a clear, compelling vision for your business and your life. Once that vision is created, he will help you develop a plan and implement strategies that will make your vision a reality.
Playing The Right Cards™ is a proven system for growing and building a small business developed and created by Mike from his own personal experience and through extensive research. His system is easy to understand and easy to implement. The content is driven by five key elements that will generate real momentum in your business and in your personal growth.
Mike works with a wide range of clients but they all face several common challenges. Not having enough clients; not knowing what to do on a daily basis to grow their business; not placing enough value on their product or services; and not having a clear vision for where they want to go in their business and in their life are just a few of the challenges faced by small business owners and professional service providers. His approach and unique perspective of business will help you solve all these challenges and more. Mike understands what businesses deal with on a daily basis. He has learned to overcome the struggles and challenges of being a small business owner and still searches every day for new ways to help his clients build better business.
Whether you are a small business owner with several employees, professional service provider, entrepreneur, or solopreneur, Mike will help you reach both the business success and the personal success you are seeking.

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Mike Coleman posted a blog entry Jul 18, 2011

Buying Cycle

Consumer buying patterns have not changed that much over the years. But the way people approach the buying process, and the tools they have available for researching their purchase before they buy have changed dramatically.Awareness of your product or service is the first part of the buying process... more »

Mike Coleman posted a blog entry Jul 14, 2011

Moving Forward

There are three areas of your business that have to be working for you to move forward in your business: marketing, business development, digital media.Marketing includes networking, direct mail, advertising, writing sales copy, speaking.Business development includes things like sales, prospecting... more »

Mike Coleman posted a blog entry Jun 28, 2011

It Takes More Than A Tweet

Is marketing all about Facebook and Twitter now? I don't think so. Traditional marketing is alive and well.But too many people are spending too much time on social media and their whole marketing strategy is out of balance.The key is to have the right mix of traditional marketing strategies along... more »

Mike Coleman posted a blog entry Jun 8, 2011

The Fortune Is In The Follow-up

've heard different numbers on how many times you need to have contact with someone before a sale is made. Anywhere from 7 to 15 is usually the norm.It takes time for someone to trust you enough to do business with you. So many sales are lost simply because the person asking for the sale failed to... more »

Mike Coleman posted a blog entry Jun 8, 2011

Don't Let Your Ego Get In The Way

Is your ego getting in the way of marketing your business?Simply defined, ego is an exaggerated sense of self- importance. This will kill your business and your relationships faster than anything. Don't let ego stand in the way of your success.Ego says it's all about us. But it should be all about... more »

Mike Coleman posted a blog entry May 27, 2011

Too Old To Learn

One of my pet peeves is when someone tells me they are too old to learn anything new or to start a new venture. This is an excuse people give because they have either lost their enthusiasm, they have given up, or they are just too lazy to do anything. At any age, you have the ability to learn new... more »

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