Frederik Hermann
264 connections
VP Marketing, Talenthouse Inc.
Mountain View, CA
International communications, social media, marketing, pr, wom, brand development.
Me on the Web
 |
|
 |
|
 |
|
 |
|
 |
Professional Summary
Frederik Hermann has a thorough background in international communications, social media, public relations, word of mouth, viral marketing, social network analysis and brand development.
He is the former head of marketing at JAJAH and current head of marketing at Talenthouse.
During his studies in Information Engineering and Management at the University of Karlsruhe (Germany) he focused on strategies for digital brand building, online marketing, media strategies as well as word of mouth marketing in the social media/relationship economy.
The Information Engineering and Management program combines computer science, business, and law in a unique degree program that is designed to meet the current and future requirements of science and business.
Frederik wrote his master thesis about the theoretical background of viral, buzz and word of mouth marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe. The thesis focused on the mathematical and theoretical background and is based on two years of research in social network analysis (SNA), memetics, fuzzy logic, epidemiology, complex systems, non-linear dynamics, deterministic chaos, the theory of diffusion and the theory of chaos.
In 1998 he founded netzkobol.de | media solutions, a network of web designers, marketing professionals and IT specialists, providing marketing, design and IT services.
He worked for vm-people GmbH in Berlin (Germany) as a project manager and in conceptual design of viral marketing campaigns.
Frederik has been with telecommunications provider JAJAH since it started in 2005 and has been leading its marketing and public relations until it was acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.
He recently joined startup Talenthouse.
Specialties: International Communications, Social Media, Brand Development, Community Marketing, Customer Experience, Online Marketing, Digital Marketing, Digital Media Strategies, Online Strategy, Internet Strategy, Internet Marketing, SEO, Viral Marketing, Buzz Marketing, Word-of-Mouth Marketing, Social Network Analysis (SNA)
He is the former head of marketing at JAJAH and current head of marketing at Talenthouse.
During his studies in Information Engineering and Management at the University of Karlsruhe (Germany) he focused on strategies for digital brand building, online marketing, media strategies as well as word of mouth marketing in the social media/relationship economy.
The Information Engineering and Management program combines computer science, business, and law in a unique degree program that is designed to meet the current and future requirements of science and business.
Frederik wrote his master thesis about the theoretical background of viral, buzz and word of mouth marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets at the University of Karlsruhe. The thesis focused on the mathematical and theoretical background and is based on two years of research in social network analysis (SNA), memetics, fuzzy logic, epidemiology, complex systems, non-linear dynamics, deterministic chaos, the theory of diffusion and the theory of chaos.
In 1998 he founded netzkobol.de | media solutions, a network of web designers, marketing professionals and IT specialists, providing marketing, design and IT services.
He worked for vm-people GmbH in Berlin (Germany) as a project manager and in conceptual design of viral marketing campaigns.
Frederik has been with telecommunications provider JAJAH since it started in 2005 and has been leading its marketing and public relations until it was acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.
He recently joined startup Talenthouse.
Specialties: International Communications, Social Media, Brand Development, Community Marketing, Customer Experience, Online Marketing, Digital Marketing, Digital Media Strategies, Online Strategy, Internet Strategy, Internet Marketing, SEO, Viral Marketing, Buzz Marketing, Word-of-Mouth Marketing, Social Network Analysis (SNA)
Contact Info
Email
(work)
Phone
+1 (650) 930-9813 (work)
+1 (888) 661-3954 (work fax)
Website
http://www.talenthouse.com (work)
Address
542 High Street
Palo Alto, CA, 94301
United States (work)
Palo Alto, CA, 94301
United States (work)
Work/Education
Work Experience
Talenthouse
/ Vice President of Marketing
January 2010 -
Present
Talenthouse is the leading platform for creative collaboration, providing artists opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context.
Talenthouse
/ Advisor
April 2009 -
December 2009
Talenthouse is the world’s first all creative community. Beginning with film, fashion, art, music and photography Talenthouse empowers all artists to create original content, collaborate with each other and become recognized by a global audience.
JAJAH Inc.
/ Director Global Marketing
September 2005 -
December 2009
JAJAH's IP Communications Platform offers flexible, next-generation integrated communications solutions for enterprises, telecommunications companies and individuals. JAJAH's award-winning services make it easier for people to stay in touch using any device, on any network, anywhere. Leveraging a universal open telecommunications platform, JAJAH's managed services allow mobile operators, landline carriers, cable companies, technology companies and other businesses to adopt its voice solutions with minimal investment and time to market. The leading global IP communications company is headquartered in Mountain View, California, with offices in Israel.
JAJAH has been acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.
JAJAH has been acquired by O2/Telefónica in Dec 2009 for US $207 million in an all-cash transaction.
netzkobol de GmbH
/ Founder & CEO
September 1998 -
April 2007
Full service advertising, web and marketing agency.
vm people GmbH
/ Project and Marketing Manager
January 2005 -
August 2005
The viral marketing experts. Project management, conceptual design, strategic planning and execution of viral marketing campaigns including social network analysis (SNA).
Institute of Information Systems and Management
/ Student Research Assistant
February 2001 -
June 2004
Department of Information Services and Electronic Markets (EM), Prof. Dr. Andreas Geyer-Schulz, University of Karlsruhe, Germany
T-Systems Enterprise Services GmbH
/ Trainee
December 2000 -
June 2001
T-Systems is a division of Deutsche Telekom. Global corporations and European public instutitions rely on T-Systems for Information and Communications Technology (ICT).
Education
MBA, Computer science, business administration and law, Information Engineering and Management, 2003
View All
Public stream
