Peter Risman 169 connections

Responsible for leading a team of eight account services professionals in the interactive/digital marketing practice for the USAA account.

Responsible for internal and external communications, including Public Relations and Investor Relations.

ASENZ Marketing – an online marketing agency with offices throughout the world – acquired Kich & Company May 1, 2007. Responsible for developing US sales and support channels for the ASENZ360 online marketing platform – including identifying prospective affiliates, negotiating resale agreements, and assisting affiliates’ sales efforts. Developed channel strategy, refined positioning, and successfully recruited over 40 affiliates throughout the US within the first 12 months.

Kich & Company is a full-service advertising agency with clients representing industries from retail food and agricultural products, to the US military and heavy industry. Performed dual role of agency marketing strategist, as well as leading the account services team. Led new business development efforts to acquire multiple new accounts, including: USAA; Clarke-American; Allstate Insurance; Allstate Motor Club; Argonaut Group; Time-Warner Cable; Medco Health Solutions; Steel Craft Corp; Baptist University of the Américas; O’Krent’s Flooring; Republic State Mortgage; and Southern Bulb Company. Primary account lead for additional clients, including: Sea Island Shrimp House; The SCOOTER Store; US Air Force; and Volant Technologies. Provided guidance and coaching to account executives servicing remaining agency accounts.

Gateway Marketing, a marketing services agency, was launched in August 2002. As one of the two founding executives, responsible for new business development, account services and financial management to help grow the agency to $10 million in billings – and 22 employees – within the agency’s first twenty four months. Led the efforts to successfully land multiple new accounts, including: USAA; Prudential Financial; Allstate Insurance; AAA Chicago; Allstate Motor Club; CoreComm; and WTTW TV11 PBS Chicago. Established and managed basic financial processes until a full-time CFO was hired in October 2003, including: P&L reporting; managing A/R and A/P; and calculating commission payments for sales executives.

Aspen Marketing is the largest privately-held marketing services agency in the US, supporting its clients’ needs for direct marketing, event/tradeshow marketing, interactive marketing, and sales channel promotions and incentives. Responsible for account management and new business development for the $4 million SBC Communications and GE Financial Services accounts.

UPSHOT, Promo Magazine’s “1999 Agency of the Year”, is an integrated marketing agency that supports its clients by developing marketing strategies and brand-building promotions using mass media, direct mail, alternative media, event marketing, sponsorship activation, e-marketing, product packaging and retail placement. Responsible for managing and growing the $6 million account relationship with SBC Communications, and leading an account management team of 12 in support of a wide variety of marketing initiatives.

Responsible for all product management activities in support of the $175 million Calling Card and Operator Services products. Led a team of six in initiating various product, pricing, and offer enhancements to drive a 150% growth in revenue. Negotiated and executed an innovative outsourcing arrangement with an external supplier, generating an additional $18 million in revenue, slashing $10 million in expense, and providing $4 million co-marketing contributions.

Responsible for developing acquisition, stimulation and retention marketing strategies in support of the AT&T Calling Card product line, and to invest an annual marketing budget of $40 million. Led a team of fifteen to plan and execute over twenty nation-wide programs, employing combinations of direct mail, telemarketing, mass media and event marketing. Over 5 million new cardholders were acquired through these marketing efforts, exceeding sales targets by 25% and generating an additional $900 million in revenue. The successful performance of this initiative was driven by refinements to positioning, offer development, segmentation, and customer contact strategies. Dramatic increases in marketing efficiency were achieved, including a 40% improvement in telemarketing cost per sale. Conceived and implemented an integrated Telemarketing/Direct Mail acquisition program leveraging “just in time” database marketing, resulting in the most successful large-scale AT&T Calling Card acquisition program ever brought to market. Precision targeting and carefully researched messaging combined to generate telemarketing sales rates in excess of 80%, and 8% direct mail response rates. Over 1.5 million new AT&T accounts were acquired through this ground breaking program.

Developed the techniques, tools and training to allow managers in over 35 countries to independently execute sophisticated marketing programs. Defined the Global Database Marketing Strategy, provided the strategic direction, and exercised leadership to manage a $4 million budget. Delivered a database marketing capability that enabled market managers to create and execute marketing programs from their desktops, and evaluate the effectiveness and profitability of each initiative.

Managed a team of three responsible for analyzing the profitability of mobile-intensive market segments. Coordinated the development of a sophisticated financial model by leveraging an in-depth understanding of P/L’s for mobility products.

Internal management consultant with specialization in financial analysis and financial systems design.