Robert Shaw
116 connections
Experienced business adviser..., Value Based Marketing Forum and Cass...
London UK
Professional Summary
Author of The Idea To Demand Chain, Return On Ideas, Marketing Payback, Improving Marketing Effectiveness, Measuring and Valuing Customer Relationships, Marketing Accountability and Database Marketing.
Professor of Marketing Metrics at Cass Business School, nominated recently by CEO magazine as a “leading new-generation business guru”.
Founder of business consultancies VBMF and Demand Chain.
Speaker at over 500 conferences and events from Tehran to Tallinn, Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience.
Professor of Marketing Metrics at Cass Business School, nominated recently by CEO magazine as a “leading new-generation business guru”.
Founder of business consultancies VBMF and Demand Chain.
Speaker at over 500 conferences and events from Tehran to Tallinn, Robert Shaw is an exciting and thought-provoking speaker on marketing, finance and IT, and is one of Europe’s best known management thinkers and writers, with over 25 years commercial experience.
Contact Info
Work/Education
Work Experience
Value Based Marketing Forum
/ Founder and MD
1989 -
Present
A consultancy dedicated to helping its clients create sustainable brand value and optimise marketing ROI.
Andersen Consulting (now Accenture)
/ Head of London Marketing Consulting
1982 -
1989
Database Marketing
Marketing Analytics
Strategic Marketing
Marketing Analytics
Strategic Marketing
Bass Hedges and Butler
/ Head of Special Projects
1979 -
1982
Operations Research - business modelling
Education
MSc, Operational Research, 1974
PhD, Nuclear Physics, 1971
1st Class Honors, Advanced Physics, 1968
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Public stream
Robert Shaw posted updated profile information Jul 29, 2010
| New about me | Author of The Idea To Demand Chain, Return On Ideas, Marketi... |
