Rob Henderson 34 connections

Ariamedia creates interactive experiences that connect customers to your brand.

Ariamedia was founded in 2000 to create a new class of digital agency, and have grown with, and exceeded the industry standards by providing our clients with outstanding results.

Partnered with senior leadership to create client pitches focused on resolving client needs. Developed strategy and materials for company branding, positioning and self-promotion. Prioritized and executed daily, ongoing new business deliverables and managed account activities for two clients, including: budgeting, forecasting, estimates, briefs and status reports.


- Drove completion of company website redesign project in under three months.
- Led client project to rename / re-brand ABC Radio Networks.
- Supervised the preparation of 10+ presentation decks for six new business client prospects.
- Supplied POV for implementation and use of two prospecting and lead management SAS programs.
- Launched partner business by completing business application, and developing company collateral.
- Spearheaded development of process for new business research documentation and presentation.

On-site lead in charge of 90% of all promotional materials for PepsiCo brands, including Pepsi, Frito-Lay, Tropicana, Gatorade and Quaker. Managed daily account activities for production and distribution of CPG POS and POP orders. Provided significant customer service support using metrics reports for production and order tracking of quantity, quality and delivery verification.


- Owned client relationship for $8.5MM Frito-Lay POS production and distribution account.
- Delivered $30K+ in annual savings maintaining integrity of project scope.
- Increased materials shipment savings by $175K+ annually.
- Developed financial templates for Frito-Lay promotional summarization and budget reconciliation.
- Performed significant role in development and launch of On-Demand / SAS applications.

Updated and maintained retail / wholesale print catalog and online catalog website. Worked directly with manufacturers, vendors and specialty shops to design, create and produce new and unique wine-related gifts and accessories. Maintained mail order and online catalog database.


- Drove over $200K in annual revenue by providing specifications for new product development.
- Reduced direct marketing costs by 15% by refining production guidelines.
- Worked directly with vendors in creation and production of 25-30 new catalog items annually.
- Introduced, cultivated and maintained list of key vendors for new product development.

Developed and implemented strategic direct marketing, loyalty and CRM subscription programs for clients, including: United Airlines Silver Wings Plus, On-Call Vacations, and Hertz #1 Club Gold. Responsible for daily account activities for multiple clients. Consistently met and exceeded revenue objectives and ROI.


- Turned Silver Wings Plus program to profitability in six months through increased targeted offers.
- Led project for travel package that had first-ever 100% sell-through in less than 24 hours.
- Organized turnaround of problem accounts, using integrated multi-channel marketing programs.
- Managed On-Call Vacations subscription program for marketing distressed travel inventory to targeted travel audience.
- Demonstrated prowess in handling difficult client relationships.