Russell Bohannon
209 connections
Independent Marketing Consultant , (russell.bohannon@hotmail.com)
Dallas, TX
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Professional Summary
Russell Bohannon is a Marketing and Product Management Professional with 10 years work experience providing solutions such as:
PPC (Pay per Click) Search Engine Marketing, Web Analytics, Data Analysis, Mobile/Wireless Marketing,
Experiential/Event Marketing, B2B/B2C, Scrum/Agile, Business Development, Negotiations,
Bilingual in English and Spanish, Hispanic/Multicultural Marketing, Team Building and Leadership
Computer Skills: Microsoft Excel (power user), Word, PowerPoint, Access, Outlook, Adobe Photoshop, MySQL, and HTML
PPC (Pay per Click) Search Engine Marketing, Web Analytics, Data Analysis, Mobile/Wireless Marketing,
Experiential/Event Marketing, B2B/B2C, Scrum/Agile, Business Development, Negotiations,
Bilingual in English and Spanish, Hispanic/Multicultural Marketing, Team Building and Leadership
Computer Skills: Microsoft Excel (power user), Word, PowerPoint, Access, Outlook, Adobe Photoshop, MySQL, and HTML
Contact Info
Email
(work)
Address
Dallas, TX (work)
Work/Education
Work Experience
Independant Contractor
/ Marketing and Product Management Consultant
September 2006 -
Present
Clients include: Wave Integrated Marketing Services, MarketSource, Mobile M-Pact, Quickoffice, Estech Systems Inc. (ESI), and Time Warner Cable North Texas Division
Marketing
• Created and managed pay per click advertising campaign that drove 33% of total traffic to landing pages on health care recruiting website.
• Executed web analytics and analyzed large amounts of data to track 2.25 million users in 180 countries and 14 languages.
• Coordinated experiential/event marketing program for cable/telecom client that generated 995 new customers within a four week period.
• Built and led a team of 25 reps to achieved highest retail sales among 12 national regions in while managing cellular/wireless marketing program.
Product Management
• Created product documents: user manuals, installation manuals, product specifications, user stories and use cases.
• Managed on-device product catalog for mobile devices, increased sales by five percent by reorganizing categories.
• Managed telecom software and hardware projects from conception to finished products.
• Led development of software projects using the Agile method and scrum process; prioritized product backlogs.
• Performed competitive intelligence, generated reports of global consumer markets for internal communications.
Business Development
• Wrote customized proposals for deals of up to $250,000 and created campaigns to meet clients’ objectives.
• Conducted meetings to set budgets, analyze costs, revenues, and expected profits before launching projects.
• Managed B2B lead generation efforts, client accounts, and acquisition of agency partnerships.
Marketing
• Created and managed pay per click advertising campaign that drove 33% of total traffic to landing pages on health care recruiting website.
• Executed web analytics and analyzed large amounts of data to track 2.25 million users in 180 countries and 14 languages.
• Coordinated experiential/event marketing program for cable/telecom client that generated 995 new customers within a four week period.
• Built and led a team of 25 reps to achieved highest retail sales among 12 national regions in while managing cellular/wireless marketing program.
Product Management
• Created product documents: user manuals, installation manuals, product specifications, user stories and use cases.
• Managed on-device product catalog for mobile devices, increased sales by five percent by reorganizing categories.
• Managed telecom software and hardware projects from conception to finished products.
• Led development of software projects using the Agile method and scrum process; prioritized product backlogs.
• Performed competitive intelligence, generated reports of global consumer markets for internal communications.
Business Development
• Wrote customized proposals for deals of up to $250,000 and created campaigns to meet clients’ objectives.
• Conducted meetings to set budgets, analyze costs, revenues, and expected profits before launching projects.
• Managed B2B lead generation efforts, client accounts, and acquisition of agency partnerships.
Mobile Campus
/ Marketing Manager
2007 -
2007
• Managed subscriber acquisition efforts. Accomplished 10% of total market within first four months of launch.
• Wrote copy for and planned media for SMS/text message-based ads on mobile phones.
• Hired, trained, and led a team of twelve employees to launch company expansion into Dallas market.
• Consulted with clients to create advertising campaigns, target demographics, review ad metrics, and maximize ROI.
• Created and managed grass roots marketing events to increase branding and build an installed user base.
• Wrote copy for and planned media for SMS/text message-based ads on mobile phones.
• Hired, trained, and led a team of twelve employees to launch company expansion into Dallas market.
• Consulted with clients to create advertising campaigns, target demographics, review ad metrics, and maximize ROI.
• Created and managed grass roots marketing events to increase branding and build an installed user base.
J Richardson Enterprises
/ Marketing Manager
1998 -
2006
Generated $18,000 in new business at no company cost by securing free public relations opportunities.
• Designed advertising collateral and developed company website to increase branding and awareness.
• Designed advertising collateral and developed company website to increase branding and awareness.
Education
Master of Science - Management and Organizations and Strategy (MS-MAS), Organizations and Strategy, 2005
Master of Business Administration (MBA), Marketing, 2004
Bachelor of Science, Business Administration, 2003
Associate Degree, Liberal Arts, 1998
1995
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