Sana Choudary 27 connections

Online Virality and Social Media Strategy consultant specializing in helping businesses increase viral traffic and user engagement and develop go-to-market and monetization strategies.

How?
* Developing and leveraging social network presence to obtain quality traffic that converts to revenue delivering customers
* Writing better blog content
* Optimizing blog content for search
* Conducting emerging needs analysis
* Assessing market trends
* Using insights to develop a go-to-market and monetization strategy

Why increase user engagement?
* Higher virality
* Decreased customer acquisition cost
* Increased revenue

Why develop a go-to-market and monetization strategy systematically?
* Understanding your customer is invaluable
* If you are in the customer group you may think you know them and their needs. But can you be sure?
* A researched well-thought out strategy brings success

• Brainstormed and refined organization name, high-impact message, activities, and format
• Blogged on Ultra Light concepts, cross-posted to sites visited by target audience Attracted 165 contributing members in initial 2 months, forming the basis of a highly active group

• Write blog posts about tech events, personal stories of startup founders, and startup culture
• Develop business alliances and partnerships for monetization and community outreach. Successful alliances include the 2008 SNAP and SWAT summits

Altglobe is social network for people interested in green, spiritual, and conscious issues.

• Lead functional and design review to increase user friendliness of website, increasing visits by 22% and reducing bounce rate by approximately 7% week over week
• Research category keywords and use insights to direct content development for increased organic search traffic
• Screen paid content bloggers and educate them on ways to improve posts for higher visitor engagement
• Develop and implement strategy for social media optimization and blog outreach to increase inbound and outbound links, improved traffic from Facebook by 54% week over week

A Diabetes pharmaceutical company.
• Analyzed and integrated secondary data metrics to explain customer segment dynamics
• Presented potential areas of opportunity to management and brand teams, participated in branding and product marketing initiatives
• Developed customer behavior tracking rules based on business needs and market understanding
• Automated querying and processing reducing workload by 40 hours a month
• Communicated with data vendors to understand methodology of their offerings and designed customized survey questions

A direct mail marketing company selling books, stamp and coin portfolios, and other collector's items.

• Communicated with onsite and offsite cross-functional teams to ensure efficient execution of marketing, production, and distribution plans
• Developed and implemented direct mail plans with 20-30% higher coupon response over category average and maximized renewals for continuity products
• Initiated procedural changes to ordering and reporting, saving managers 30 hours per month
• Initiated changes in design and creation of direct marketing materials; reducing cost by 10%