Scott Kraun
Director, Professional Relations &..., Given Imaging, Inc.
Atlanta, GA
Responsible for creating, implementing, and managing the corporate KOL strategy and all professional education activities targeted to gastroenterology HCPs.
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Professional Summary
I am an accomplished director in the life sciences industry whose achievements stem from a strategic medical marketing perspective. Recognizing that commercial success is heavily augmented by a combination of good clinical evidence, product advocacy and peer-to-peer education, I always pursue a “big picture” approach that prioritizes the delivery of timely and relevant information to healthcare professionals through credible channels. Expertise in leadership, project management, communications and customer relations has been a key contributor to the attainment of that goal.
My industry tenure is comprised of diverse roles in established corporations as well as startup organizations. I have been a member of progressive companies pioneering cutting-edge diagnostic tools and those seeking "personalized medicine" approaches to patient treatments. I have directed project and team operations, fostered internal stakeholder and client collaborations, created Key Opinion Leader (KOL) management programs, led Medical Science Liaison (MSL) teams and developed medical education programs, initiatives that contributed to corporate milestones. Along the way, I have acquired in-depth knowledge of multiple medical disciplines including psychiatry, neurology, infectious disease, cardiology, urology, oncology and gastroenterology.
I have "pounded the pavement," learned and communicated complex subject matter, established solid partnerships and collaborations and created successful strategies to drive productivity and revenue, cumulative experience that continues to contribute to the development of progressive teams and organizations.
I hold two degrees from the University of Georgia – GO DAWGS!!!
My industry tenure is comprised of diverse roles in established corporations as well as startup organizations. I have been a member of progressive companies pioneering cutting-edge diagnostic tools and those seeking "personalized medicine" approaches to patient treatments. I have directed project and team operations, fostered internal stakeholder and client collaborations, created Key Opinion Leader (KOL) management programs, led Medical Science Liaison (MSL) teams and developed medical education programs, initiatives that contributed to corporate milestones. Along the way, I have acquired in-depth knowledge of multiple medical disciplines including psychiatry, neurology, infectious disease, cardiology, urology, oncology and gastroenterology.
I have "pounded the pavement," learned and communicated complex subject matter, established solid partnerships and collaborations and created successful strategies to drive productivity and revenue, cumulative experience that continues to contribute to the development of progressive teams and organizations.
I hold two degrees from the University of Georgia – GO DAWGS!!!
Contact Info
Email
(home)
Phone
678-644-1973 (home mobile)
Work/Education
Work Experience
Given Imaging
/ Director, Professional Relations & Education
2009 -
Present
Lead the KOL engagement strategy and professional education initiatives for the Americas Region:
~Develop and maintain KOL relationships with an emphasis on identifying and retaining consultants and faculty members of the highest quality, integrity and effectiveness
~Provide leadership and vision for the strategic development, planning, execution and evaluation of medical education programs and resources
~Incorporate best practices in instructional design and blended learning to drive an educational curriculum that increases the competency and capacity of healthcare professionals
~Develop and manage team members skilled in program execution, influence management and collaboration with other corporate disciplines including marketing, medical affairs, field sales and training
~Spearhead partnerships and educational collaborations with key gastroenterology societies and advocacy groups including ASGE, ACG, AGA, SGNA and CCFA
~Collaborate with corporate leadership to align strategies, support key business objectives and achieve growth targets
~Manage the US speaker’s bureau
~Partner with the Chief Compliance Officer to ensure that all consultant contracts, educational grants and planned curricula comply with regulatory and corporate policies
~Capture and analyze key operational metrics to leverage best practices and ensure the department's continuous improvement
~Manage department budget and costs
~Develop and maintain KOL relationships with an emphasis on identifying and retaining consultants and faculty members of the highest quality, integrity and effectiveness
~Provide leadership and vision for the strategic development, planning, execution and evaluation of medical education programs and resources
~Incorporate best practices in instructional design and blended learning to drive an educational curriculum that increases the competency and capacity of healthcare professionals
~Develop and manage team members skilled in program execution, influence management and collaboration with other corporate disciplines including marketing, medical affairs, field sales and training
~Spearhead partnerships and educational collaborations with key gastroenterology societies and advocacy groups including ASGE, ACG, AGA, SGNA and CCFA
~Collaborate with corporate leadership to align strategies, support key business objectives and achieve growth targets
~Manage the US speaker’s bureau
~Partner with the Chief Compliance Officer to ensure that all consultant contracts, educational grants and planned curricula comply with regulatory and corporate policies
~Capture and analyze key operational metrics to leverage best practices and ensure the department's continuous improvement
~Manage department budget and costs
SEK Consulting Group
/ Principal
2008 -
Present
SEK Consulting Group excels in helping pharmaceutical, biotech, and medical device organizations develop cohesive KOL and medical science strategies as a core component of their commercial objectives and plans. Client engagements have included:
~an oncology marketing intelligence organization providing clinical treatment insights to pharmaceutical companies
~a medical device consultancy guiding emerging firms developing new technologies
~a medical device manufacturer generating more than $100MM in annual revenue
~a global medical communications agency providing MSL learning management solutions to pharmaceutical companies
~an oncology marketing intelligence organization providing clinical treatment insights to pharmaceutical companies
~a medical device consultancy guiding emerging firms developing new technologies
~a medical device manufacturer generating more than $100MM in annual revenue
~a global medical communications agency providing MSL learning management solutions to pharmaceutical companies
Vanda Pharmaceuticals
/ Director, Medical Science Liaisons
2008 -
2008
Established the KOL strategy, MSL team, and all related infrastructure for an emerging biopharmaceutical company with late-stage product candidates treating CNS disorders. Pipeline compounds included iloperidone (atypical antipsychotic/schizophrenia) and tasimelteon (melatonin agonist/sleep disorders).
Science Oriented Solutions (SOS)
/ Vice President, Medical Science Liaison Programs
2000 -
2008
Directed the development, implementation, and ongoing operations of MSL programs and teams for biopharmaceutical and medical device manufacturers including Boehringer Ingelheim, McNeil Consumer and Specialty Pharmaceuticals, Watson Pharmaceuticals, Reliant Pharmaceuticals, 3M Pharmaceuticals, Cell Genesys, Inc., Baxter, and AstraZeneca.
Wyeth Pharmaceuticals
/ Specialty Manager
1990 -
2000
Provided training, development, and leadership to specialty sales team while maintaining an individual, top-performing sales territory. Directed the sales and market share growth of select therapeutic agents through strategic educational programs as well as advocacy development initiatives employed with targeted key opinion leaders.
Canon USA
/ Assistant Regional Sales & Marketing Manager
1983 -
1990
Managed 6 District Sales Managers and administrative support for the Southeastern Region of the company’s Information Systems Division. Produced top performing region 5 of 6 years. Drove the development of an automated sales reporting system.
Education
MBA, Business Administration, 1983
BS, Psychology, 1981
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Public stream
Scott Kraun posted updated profile information Aug 14, 2011
| New about me | I am an accomplished director and professional problem solve... |
