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Professional Summary
Executive produced more than 500 media projects including properties for Celebrex, the merger of Pharmacia with Pfizer, and the first distance learning / CME site for Pfizer’s Viagra. Clients included:
* American Cyanamid, Inc.
* Becton Dickinson
* Blue Cross Blue Shield
* Cetus Corporation
* G.E. Corporation
* Genentech
* GlaxoSmithKline
* Hoffman-La Roche
* Johns Hopkins Medical Inst.
* Johnson & Johnson
* Monsanto Corp
* Pfizer, Inc.
* Pharmacia Corporation
* Procter & Gamble Company
* Schering-Plough Corporation
* Time Life Medical
Mark Hollander posted a blog entry Apr 4, 2010
Total Online Video Streams up 41% from Last Year
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
How are you using video on your site? more »
Mark Hollander posted a blog entry Apr 4, 2010
7 Things To Do When You’re Dead In Health Care
Patient Education = Too Much Reading
When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water. In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. From hallucinatory fever to diagnosis I... more »
Mark Hollander posted a blog entry Oct 6, 2009
Fun Facts: Total Online Video Streams up 41% from Last Year
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams.
How are you using video on your site?... more »
Mark Hollander posted a blog entry Sep 21, 2009
Patient education reduces readmissions and ER visits
You’ve always known that patient education was important, but did you know it also makes excellent business sense? Healthcare Finance News reports that:
Patients who have a clear understanding of their after-hospital care instructions are 30 percent less likely to be readmitted or visit the... more »
Mark Hollander posted a blog entry Sep 16, 2009
Augmented Reality Applications For Health Care
Augmented Reality is the process of superimposing metadata onto a video feed. When that video feed comes from a smart device like Android or the iPhone things get interesting. The technology marries GPS, local maps, a digital compass and specialty “data layers” to produce real time images... more »
Mark Hollander posted a blog entry Sep 15, 2009
Augmented Reality Applications For Health Care
Augmented Reality is the process of superimposing metadata onto a video feed. When that video feed comes from a smart device like Android or the iPhone things get interesting. The technology marries GPS, local maps, a digital compass and specialty “data layers” to produce real time images... more »
