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Tom Humbarger 36 connections

Social Media and Marketing Consultant, The Humbarger Consulting Group
Manhattan Beach, CA

Professional Summary

I am an innovative and well-rounded executive with unique blend of business, strategic, technical, quantitative and analytical savvy – which includes the ability to see the “big picture” while not being afraid to roll up my sleeves. My diverse background includes experiences in social media, community strategy, community management, product strategy, product marketing, and strategic management consulting.

Recent Accomplishments - My recent accomplishments include:

* Created and grew a niche B2B community from 0 to 4,000 members in 15 months while generating and sourcing the majority of the community content including personally authoring 105 blog posts
* Developed programs to drive 75,000 community visits and 320,000 pageviews
* Wrote more than 75 corporate blog posts in the last year in role as lead corporate blogger, which represented nearly 5% of overall website traffic
* Managed successful B2B user-generated content contest that generated 44 entries and more than 25,000 total hits on YouTube
* Met and exceeded performance MBOs for 12 straight quarters

Besides my core skills of community strategy, community management and social media, I also have extensive experience in evangelism, product strategy and product marketing for enterprise software in companies ranging in size from start-ups to Oracle.

Work/Education

Work Experience

2008 - Present
iRise / Senior Manager, Strategic Projects
2005 - 2008
Oracle / Senior Director, CRM Product Strategy
1997 - 2002
1987 - 1995

Education

Bachelors, Accounting and Operations Research, 1981
View All Public stream

Tom Humbarger NYTimes: Brands Now Direct Their Followers to Social Media http://nyti.ms/n7U6ib Aug 4, 2011 via Twitter

Tom Humbarger The 3 Biggest Content Marketing Mistakes CMOs Make | Content Marketing Institute http://ow.ly/5VrNR Aug 4, 2011 via Twitter

Tom Humbarger just discovered that my @Peerindex is 44. What's yours? Get your personal profile here - http://t.co/LHev5yl Aug 4, 2011 via Twitter

Tom Humbarger Why Social Accountability Will Be the New Currency of the Web: http://t.co/N4vb3Vv Aug 3, 2011 via Twitter

Tom Humbarger First time on this pier! (@ The San Clemente Pier) [pic]: http://4sq.com/qkLu5L Aug 3, 2011 via Twitter

Tom Humbarger Orange County Stop #3 (@ The Crab Cooker) [pic]: http://4sq.com/pbDod0 Aug 3, 2011 via Twitter

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