Tom Humbarger
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Social Media and Marketing Consultant, The Humbarger Consulting Group
Manhattan Beach, CA
Professional Summary
I am an innovative and well-rounded executive with unique blend of business, strategic, technical, quantitative and analytical savvy – which includes the ability to see the “big picture” while not being afraid to roll up my sleeves. My diverse background includes experiences in social media, community strategy, community management, product strategy, product marketing, and strategic management consulting.
Recent Accomplishments - My recent accomplishments include:
* Created and grew a niche B2B community from 0 to 4,000 members in 15 months while generating and sourcing the majority of the community content including personally authoring 105 blog posts
* Developed programs to drive 75,000 community visits and 320,000 pageviews
* Wrote more than 75 corporate blog posts in the last year in role as lead corporate blogger, which represented nearly 5% of overall website traffic
* Managed successful B2B user-generated content contest that generated 44 entries and more than 25,000 total hits on YouTube
* Met and exceeded performance MBOs for 12 straight quarters
Besides my core skills of community strategy, community management and social media, I also have extensive experience in evangelism, product strategy and product marketing for enterprise software in companies ranging in size from start-ups to Oracle.
Recent Accomplishments - My recent accomplishments include:
* Created and grew a niche B2B community from 0 to 4,000 members in 15 months while generating and sourcing the majority of the community content including personally authoring 105 blog posts
* Developed programs to drive 75,000 community visits and 320,000 pageviews
* Wrote more than 75 corporate blog posts in the last year in role as lead corporate blogger, which represented nearly 5% of overall website traffic
* Managed successful B2B user-generated content contest that generated 44 entries and more than 25,000 total hits on YouTube
* Met and exceeded performance MBOs for 12 straight quarters
Besides my core skills of community strategy, community management and social media, I also have extensive experience in evangelism, product strategy and product marketing for enterprise software in companies ranging in size from start-ups to Oracle.
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