Me on the Web
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Professional Summary
**Enterprising Sales Champion- Training Guru**
• Strategic planning and leadership: Takes organizations to the next level, leading expansion to new vistas, growing existing client base, or leading major change initiatives and new product launches. Experience translates to level-headedness even in the most challenging, high-pressure environments. An eye for recruiting top talent, mentoring careers and staff development.
• High powered, enterprising sales champion: Sales career characterized by exceeding goals year over year, shattering territory records and winning awards. Brings an owner’s interest to each opportunity, with ten years’ experience running own silver wholesaling business.
• Sales training guru: Employs an “in-the-trenches”, one-on-one mentoring approach. Works with reps individually or in groups to blend their existing strong points with suggested best practices. Experience writing and producing detailed sales training manuals and creating meaningful, interactive training programs resulting in a fresh infusion of enthusiasm and production.
• Branding and marketing-savvy: Develops dynamic company trade show booths and organizes corporate operations for trade shows, corporate sales kickoffs, promotions and award events. Creation of brochures, ads, web and email campaigns, sales/ marketing/ competitive analysis, collateral and sales presentations. Understands how to navigate complex client blends and gear messaging for maximum effectiveness to one or more audiences. Creates and implements innovative approaches enabling cross channel marketing or Ecommerce revenue. Establishes lucrative marketing partnerships.
• Charismatic, magnetic communicator: A natural, unobtrusive ability to inspire and persuade. Conveys genuine enthusiasm for a product or service that translates equally over phone lines or in person. Track record for transforming simple interactions into formidable sales pipelines. Veteran of impactful presentations to clients, employees, executive management and CEOs. Astute in current HR management practices, laws, rules, regulations and guidelines.
• Strategic planning and leadership: Takes organizations to the next level, leading expansion to new vistas, growing existing client base, or leading major change initiatives and new product launches. Experience translates to level-headedness even in the most challenging, high-pressure environments. An eye for recruiting top talent, mentoring careers and staff development.
• High powered, enterprising sales champion: Sales career characterized by exceeding goals year over year, shattering territory records and winning awards. Brings an owner’s interest to each opportunity, with ten years’ experience running own silver wholesaling business.
• Sales training guru: Employs an “in-the-trenches”, one-on-one mentoring approach. Works with reps individually or in groups to blend their existing strong points with suggested best practices. Experience writing and producing detailed sales training manuals and creating meaningful, interactive training programs resulting in a fresh infusion of enthusiasm and production.
• Branding and marketing-savvy: Develops dynamic company trade show booths and organizes corporate operations for trade shows, corporate sales kickoffs, promotions and award events. Creation of brochures, ads, web and email campaigns, sales/ marketing/ competitive analysis, collateral and sales presentations. Understands how to navigate complex client blends and gear messaging for maximum effectiveness to one or more audiences. Creates and implements innovative approaches enabling cross channel marketing or Ecommerce revenue. Establishes lucrative marketing partnerships.
• Charismatic, magnetic communicator: A natural, unobtrusive ability to inspire and persuade. Conveys genuine enthusiasm for a product or service that translates equally over phone lines or in person. Track record for transforming simple interactions into formidable sales pipelines. Veteran of impactful presentations to clients, employees, executive management and CEOs. Astute in current HR management practices, laws, rules, regulations and guidelines.
Contact Info
Email
(work)
(home)
Phone
760-672-1875 (work mobile)
760-990-4745 (work)
Website
Address
Fallbrook (San Diego) California, United States (work)
Work/Education
Work Experience
Get 1 Free Magazine, LLC
/ Sales Manager
2006 -
2008
DIRECT MARKETING MAGAZINE AND ONLINE ADVERTISING ENTITY SPECIALIZING IN VALUE ADDED OFFERINGS.
• Recruited by executive management to develop and implement a marketing strategy built for sustainable growth. Responsibility for sales rep performance and conduct. Training/ staff development of 32 team members. In first 10 months, three direct reports went from mediocre to top five, company wide. Sales and operations management including two satellite branch offices and three regions covering: North San Diego, Temecula (Riverside) and Coachella (Palm Springs) Valley’s.
• Working with external and internal (cross-departmental) partnerships to engender an atmosphere of positive interaction and compatibility in a traditionally contentious environment.
• Expansion of marketing footprint, via trade show booth design/attendance, and negotiating trade/cash agreements with key marketing partners. Key liaison to Clear Channel partnership which enhanced SEO. Delivering presentations to major accounts leading to retention and expansion of business.
• Synthesizing a strategy for increased distributorship, leveraging existing relationships garnered from years of experience in the regions involved. Spearheading migration from a myopic, San Diego focus to a 100% remote work from home, elite sales force tasked with expansion.
Result: Explosion, tripling sales force, doubling distribution from 450,000 and 11 editions to 910,000 and 20 editions, and more than doubling revenue (2006-2007) from $3,346,074 to $6,604,198.
Expansion/segmentation to three distinct markets: San Diego, Temecula and Coachella Valleys.
Liaison and development of print and online marketing partnerships and strategic business alliances to increase readership, improve online redemption and SEO search engine capabilities.
• Budget/financial analysis. Creating sales tracking tools and forecasting budgets for regions.
• Interviewing, hiring and training new sales representatives, and developing existing sales staff.
• Recruited by executive management to develop and implement a marketing strategy built for sustainable growth. Responsibility for sales rep performance and conduct. Training/ staff development of 32 team members. In first 10 months, three direct reports went from mediocre to top five, company wide. Sales and operations management including two satellite branch offices and three regions covering: North San Diego, Temecula (Riverside) and Coachella (Palm Springs) Valley’s.
• Working with external and internal (cross-departmental) partnerships to engender an atmosphere of positive interaction and compatibility in a traditionally contentious environment.
• Expansion of marketing footprint, via trade show booth design/attendance, and negotiating trade/cash agreements with key marketing partners. Key liaison to Clear Channel partnership which enhanced SEO. Delivering presentations to major accounts leading to retention and expansion of business.
• Synthesizing a strategy for increased distributorship, leveraging existing relationships garnered from years of experience in the regions involved. Spearheading migration from a myopic, San Diego focus to a 100% remote work from home, elite sales force tasked with expansion.
Result: Explosion, tripling sales force, doubling distribution from 450,000 and 11 editions to 910,000 and 20 editions, and more than doubling revenue (2006-2007) from $3,346,074 to $6,604,198.
Expansion/segmentation to three distinct markets: San Diego, Temecula and Coachella Valleys.
Liaison and development of print and online marketing partnerships and strategic business alliances to increase readership, improve online redemption and SEO search engine capabilities.
• Budget/financial analysis. Creating sales tracking tools and forecasting budgets for regions.
• Interviewing, hiring and training new sales representatives, and developing existing sales staff.
Harte-Hanks, INC- Shopper Division
/ Regional Sales Manager
2004 -
2006
DIRECT MARKETING COMPANY AND N.A.’S LARGEST OWNER, OPERATOR AND DISTRIBUTOR OF WEEKLY SHOPPER PUBLICATIONS.
• Leading the Coastal North San Diego County outside B2B Display Team for core product, insert products and web sales. Responsible for recruitment, interviewing, selection, training, motivation, staff development/ team building. Budget/financial analysis, statistical reports, graphs, charts. Creating CRM, sales tracking tools and forecasting budgets for region.
• In absence of General Manager: Payroll, accounts receivables/collections, purchasing and leading departmental sales support and graphic artist departments. Leading up to 8 direct reports, 2 floater/ territory developers, 4 sales support and 4 graphic artists.
• Spearheading multi-departmental training manual, modules and programs fostering consultative sales.
• Along with partner, creating sales contests leading to substantial bumps in production for the unit.
Exceeding previous years’ sales and breaking a four-year pattern of dormancy, realizing sales of $3,026,824.
Number one team ranking in company-wide contest for new account growth, surpassing eight other teams. Exceeded #2 ranked team’s numbers by 30%.
• Sales Management University (SMU) monthly committee member, developing new/ improving existing sales unit and inter-departmental policies and procedures, sales collateral, competitive analysis, and scripting sales proposals.
Meeting initiative of improved account penetration via development of two new territories, ramped recruitment efforts and comprehensive training program.
• Integral part of committee for San Diego Unit’s annual corporate sales kickoff, a huge event mandatory for all reps, management and senior staff.
Months of event planning and coordination; organizing awards luncheon, forecasts for year ahead and creation of three training modules to introduce major core product transformation.
• Leading the Coastal North San Diego County outside B2B Display Team for core product, insert products and web sales. Responsible for recruitment, interviewing, selection, training, motivation, staff development/ team building. Budget/financial analysis, statistical reports, graphs, charts. Creating CRM, sales tracking tools and forecasting budgets for region.
• In absence of General Manager: Payroll, accounts receivables/collections, purchasing and leading departmental sales support and graphic artist departments. Leading up to 8 direct reports, 2 floater/ territory developers, 4 sales support and 4 graphic artists.
• Spearheading multi-departmental training manual, modules and programs fostering consultative sales.
• Along with partner, creating sales contests leading to substantial bumps in production for the unit.
Exceeding previous years’ sales and breaking a four-year pattern of dormancy, realizing sales of $3,026,824.
Number one team ranking in company-wide contest for new account growth, surpassing eight other teams. Exceeded #2 ranked team’s numbers by 30%.
• Sales Management University (SMU) monthly committee member, developing new/ improving existing sales unit and inter-departmental policies and procedures, sales collateral, competitive analysis, and scripting sales proposals.
Meeting initiative of improved account penetration via development of two new territories, ramped recruitment efforts and comprehensive training program.
• Integral part of committee for San Diego Unit’s annual corporate sales kickoff, a huge event mandatory for all reps, management and senior staff.
Months of event planning and coordination; organizing awards luncheon, forecasts for year ahead and creation of three training modules to introduce major core product transformation.
Harte-Hanks
/ Senior Account Executive
1999 -
2004
• Building leading territory of employment advertisers. Cold calling, creating proposals, scripting job analysis profiles for, and selling advertisements to business owners, HR departments, advertising agencies, employment agencies, hospitals, major hotels, NCTD transit district, the County of San Diego, and major Cities.
• President’s Club winner in 2002 & 2001, representing top 5% in sales for entire company.
• More than tripling annual sales, from $195,000 to over $650,000, with less than 1% adjustments.
• Breaking 16 Territory Records and receiving Special Recognition Award for first year’s performance.
• President’s Club winner in 2002 & 2001, representing top 5% in sales for entire company.
• More than tripling annual sales, from $195,000 to over $650,000, with less than 1% adjustments.
• Breaking 16 Territory Records and receiving Special Recognition Award for first year’s performance.
Victoria's Wholesale Sterling Silver, INC
/ Entrepreneurial Business Owner
1989 -
1999
SPECIALIST IDENTIFYING RARE, DESIRABLE PIECES, REFURBISHING AND RESELLING TO ANTIQUE DEALERS/ COLLECTORS.
Business Owner
• Transforming original Encinitas Coin & Jewelry into a niche market expert, focused on acquisition of Victorian and other rare pieces. Providing written appraisals to collectors.
Completing due diligence and extensive research to become a Subject Matter Expert in this market, developing a personal, comprehensive library of research books. Developing relationships with key national antique dealers.
Completing a comprehensive remodel of the store to attract an upscale client base.
• Creating three inventory catalogues and disseminating to clients. Attending antique shows, purchasing and reselling via phone and fax in pre-Internet era.
Business Owner
• Transforming original Encinitas Coin & Jewelry into a niche market expert, focused on acquisition of Victorian and other rare pieces. Providing written appraisals to collectors.
Completing due diligence and extensive research to become a Subject Matter Expert in this market, developing a personal, comprehensive library of research books. Developing relationships with key national antique dealers.
Completing a comprehensive remodel of the store to attract an upscale client base.
• Creating three inventory catalogues and disseminating to clients. Attending antique shows, purchasing and reselling via phone and fax in pre-Internet era.
ADVO, Inc.
/ National Sales Trainer/ Senior Account Executive
1986 -
1988
ADDITIONAL CAREER HIGHLIGHT:
ADVO, the nation's largest advertising company, leader in direct-mailed delivery of both printed and pre-printed insert products to zip codes throughout the United States.
•National Sales Trainer: Creating/delivering powerful training programs to 100+ reps at a given time.
•Achieved sales in excess of 2 1/2 million inserts weekly
•Ranked as the number two sales rep in the South Western United States
ADVO, the nation's largest advertising company, leader in direct-mailed delivery of both printed and pre-printed insert products to zip codes throughout the United States.
•National Sales Trainer: Creating/delivering powerful training programs to 100+ reps at a given time.
•Achieved sales in excess of 2 1/2 million inserts weekly
•Ranked as the number two sales rep in the South Western United States
Education
Business, HR, 2008
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Vicki Bass-DeBinion's connections
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Tilak Bisht Owner, Tour Travel Guide Greater Noida, INDIA |
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Frank Furness United Kingdom |
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John Redell Chicago, IL |
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Rosemary Fernandes CEO, Phoenix Rose LLC USA |
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MIGUEL VELAZCO, MBA CALIFORNIA, USA |
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KASHYAP VYAS Mumbai. Maharshtra.India |