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Yeh Hai Life: Blog post: India Says No To Bt Brinjal, But Not Cabbage, Rice Or Other? http://ping.fm/fZieB 7 hours ago
YHL is a blog & company with a view from the crossroads, where India meets the World, and the World meets India.Celebrating India & Life in all the their colors

Professional Summary

Yeh Hai Life! is a blog with a view from the crossroads, where India meets the World, and the World meets India. An Indian Blog and Company. With An Attitude.

Founded by filmmakers Genevieve Castelino and Nadja K. Rutkowski, it was born on a trip to India to research their next film (based on the agrarian crisis in India where over 200,000 farmers have committed suicide in the past decade).

Amidst the stark statistics, doom and despair in our research, upon our return, we found and realized that there’s a new Indian generation full of hope, aspiration, inspiration, determination, and dreams. Yeh Hai Life was founded on the grounds of this new hope of making the most of life, as it is what you make of it.

Yeh Hai Life! translated from Hindi literally means This Is Life! Like most Indian phrases, it cuts both ways – Life is Great! or Life Sucks!

Yeh Hai Life has available Tees For Vidarbha at www.yehhailife.com where the proceeds will support farmer’s families affected by suicide in the Vidarbha’s cotton belt region in Maharashtra, India.

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2009 - Present
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Yeh Hai Life ! Blog post: India Says No To Bt Brinjal, But Not Cabbage, Rice Or Other? http://ping.fm/fZieB       7 hours ago via ping.fm

Yeh Hai Life ! Good Morning: Author Unknown: "Blessed is the person who is too busy to worry in the daytime and too sleepy to worry at night."       10 hours ago via ping.fm

Yeh Hai Life ! posted a blog entry 12 hours ago

India says no to Bt Brinjal, but not cabbage, rice or other?

Good. It seems the government bowed under pressure.
But then this odd caveat which sounds like a bait and switch attempt for other potential genetically modified vegetables and crops
"he [Environment minister Jairam Ramesh] made it clear that the decision applied only to Bt Brinjal and does not... more »

Yeh Hai Life ! Good Morning: Byron Pulsifer: "Someone is special only if you tell them."       1 day ago via ping.fm

Yeh Hai Life ! Blog post: The Anatomy Of An Ad Insulting Indians. (video) http://ping.fm/imQwk       1 day ago via ping.fm

Yeh Hai Life ! posted a blog entry 1 day ago

The anatomy of an ad insulting Indians.

One part accent mocking + One part call center jokes + One mention of a goat + One part kitsch Bollywood dancing + 2 parts garish costumes = 1 Superbowl MetroPCS commercial.
The one below is different from the Superbowl commercial in one respect – the goat milking is missing in this one... more »

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Yeh Hai Life !'s connections
Profile photo
Tarah Feinberg
Creative Director, Brand New World
Brooklyn, NY
Profile photo
Nadja K. Rutkowski
Founder, Yeh Hai Life
Manhattan/Hoboken
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Tracey Becker
Producer, Seeker Films
Venice, CA
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