Jeff Pontes

- Serve as a Digital Thought Leader both internally and client facing
- Develop thorough digital strategies based on client and prospects needs
- Incorporate a measurability focus to all strategies
- Increase FUSE Interactive’s market profile
- Strengthen FUSE Interactive’s market position as a leading digital agency specializing in concepts that surprise and deliver
- Explore and evaluate interactive process efficiencies

- A member of the Senior Management Team responsible for conducting client needs analysis and the creation of a foundation for the provision of customized solutions and ongoing client partnering consultation
- A multi-channel marketing specialist with core knowledge of Interactive Marketing
- Support the development of strategic and tactical direction for multi-national scale clients
- Contribute to the development of comprehensive online programs based in solid research to deliver ROI focused solutions
- Responsible for conducting internal process / competency gap analysis as a means of defining and refining existing service offering and delivery process to such respective business solutions

Accomplishments:
• Managed sales team responsible for over 30% growth in the Best New Product Awards program over previous year
• Managed an over $1 Million advertising campaign spanning across Canada
o Provided creative briefing
o Prepared the strategic direction / objectives for the campaign
o Managed the seamless integration of all associated media channels

Responsibilities:
• Developed and manage clear and concise marketing strategies / advertising campaigns
• Developed sales material (i.e. e-mail campaigns, print material), proposals and contracts
• Explored and evaluate potential strategic partnerships
• Provided Lunch and Learn information sessions to BNPA participant companies
• Overlooked organizational process management and engineering
• Managed client accounts (Wrigley, Genuine Health, Transcontinental)

• Negotiated lucrative sponsorship deals for numerous International Motor Sport organizations (i.e. Formula One, Champ Car, IRL, Formula BMW, etc.)
• Prepared convincing proposals targeted to potential clients for both sponsorship marketing opportunities and exclusive promotional events
• Explored numerous brand awareness strategies through traditional and non-traditional methods
• Managed the online marketing department
• Presented public relations ideas/strategies to clients
• Searched for well suited corporate sponsors through cold calling and various network channels

Responsibilities (Business Development):

• Continuously educated and informed Executive and Account Teams on the growth and trends in the digital marketing landscape
• Responsible for market analysis and marketing / sales strategy segments of Interactive division’s Business Expansion Plan
• Explored and presented potential strategic partnerships to the Business Development Team
• Investigated methods to increase Interactive Division profile within DRAFT network

Responsibilities (Business Analyst):

• Worked together with VP of Operations, Director of Finance and CIO to form the “Agency Process Management Task Team”
• Investigated and assessed key deficiencies in company processes relating to estimating, costing, billing, invoicing, monitor/control reporting, roles & responsibilities
• Provided cost effective process solution suggestions to steering committee (President, CFO, and Photo Studio General Manager)

• Led a four man production team in developing Interactive NHL CD-ROM Trading Cards (SlamCards) from concept to completion
• Responsible for launching the successful online payment service
• Developed innovative revenue streams (i.e. online merchandise sales, corporate affiliation)
• Conceptualized and managed effective marketing campaigns including viral video, e-mail, POS, direct mail, microsite contest)
• Implemented a point reward system (Slam Points) using an online auction for points redemption
• Secured product distribution within specialty shops across Canada

• Developed technical web solutions for various online properties written in ASP (VbScript), Flash ActionScripting (Flash Communication Server), SQL (relational databases)
• Assisted in business planning including marketing, research and business plan development