Me on the Web
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Professional Summary
An experienced Online/Digital Marketing Manager since 1997 with PRINCE2 practitioner status, during this period I have successfully launched many new online initiatives for Cisco, Dialogic, the Chartered Institute of Marketing (CIM) and Hyundai, including content managed and e-commerce based websites. I've experienced International exposure running projects across Europe, US, APAC. My solid project management and business process modelling along with my online marketing skills enable me to manage and deliver projects on time, on budget and on brand.
My approach is to create an environment where those around me share my passion for the Internet and the opportunities it presents. Sharing my knowledge, championing and communicating the benefits of Web 2.0 capabilities enhances both the user experience and offers additional online communication channels for organisations I work for.
My approach is to create an environment where those around me share my passion for the Internet and the opportunities it presents. Sharing my knowledge, championing and communicating the benefits of Web 2.0 capabilities enhances both the user experience and offers additional online communication channels for organisations I work for.
Work/Education
Work Experience
Cisco
/ Internet Marketing Manager - Online Brand Experience
2007 -
Present
A UK based role with responsibility for European online strategy and planning including the rollout of various web 2.0 innovation projects. Key achievement; successfully completed the full European rollout of chat online to 17 countries in 13 languages. This application has now become an important demand generation tool for Cisco.
Dialogic
/ Web Marketing Manager
2003 -
2007
Formerly known as Eicon Networks Corporation, total service 4 years and 3 months. A UK based role with responsibility for Worldwide online strategy and planning. Key achievements; as part of the Intel Media and Signalling business acquisition, I successfully lead the migration of the telecoms web content into the new Dialogic website structure. Instigated the RFP process and appointed a Global Search Agency to provide advanced knowledge and skills for the current SEO and SEM programmes. My final project for Dialogic was the execution of a new global online visual identity and guidelines. During my time I initiated the development of Eicon's online best practices and standards. Developed an SEO progamme which increased indexed pages by over 300%. Internally managed all multi-lingual SEM campaigns. Lead the redeign refresh and instigated a streamlining programme to optimise Eicon's regional websites reducing content mangement time in the field.
The Chartered Institute of Marketing
/ Website Development Manager
1999 -
2002
A UK management role, I was responsible for the e-centre project, CIM's largest financial investment ever at £1.5 million. This involved the launch and development of a completely new look and feel (design is still in existence today), content management system, creation of many new online tools (personalisation) and finally the creation of a new e-commerce engine using WorldPay.
Hyundai Car (UK)
/ Research Support Executive (Website Co-ordinator)
1997 -
1999
A UK based role providing full market and product analysis to evaluate product and price positioning for the product management team. Launched Hyundai's first UK website in 1997, then managed the agency relationship and development of the website until I left the organisation.
Saab Great Britain
/ Marketing Support Assistant
1996 -
1997
A UK based role supporting the events and promotional team. Worked on various activities relating to the 1996 Birmingham International Show.
Education
The Chartered Institute of Marketing Postgraduate Diploma in Marketing (DipM), 1998
BSc (Hons), Business 2:1, 1996
View All
Public stream
Zoe Sands RT @TCEurope New Tweetdeck version puts Twitter on crack, bringing in YouTube & Flickr http://bit.ly/afgH82 The ultimate social media tool.
1 day ago via Twitter
Zoe Sands @saumid Thanks, I'm really looking forward to it! Wonder if it's better than Penny Hill Park The Spa?! Yeah, DM me some dates. 1 day ago via Twitter
Zoe Sands Champneys winter break booked - happy days! 
http://bit.ly/9axMsp
1 day ago via Twitter
Zoe Sands RT @iMediaTweet: A comprehensive guide to the mobile marketing companies you should be watching: http://tinyurl.com/ygenrqu
1 day ago via Twitter
Zoe Sands Add some bling to your food with Laura Santtini's Easy Tasty Magic, gorgeous herbs & spices with a touch of sparkle http://bit.ly/bpdTfT
2 days ago via Twitter
Zoe Sands Augmented Reality for Mobile Advertising http://bit.ly/b78AiO examples of how brands can optimise this channel
2 days ago via Twitter
Zoe Sands's connections
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David Chalmers Chiswick, London |
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Gerhard Reinhold Berlin |
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Duncan Parry Covent Garden, London |
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Arndt Meyer Leonberg, Germany |
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Marjan Torkar Ljubljana, Slovenia |
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Cyril HING Sales Executive France - Afrique... |